We’ve speculated for years about the possibility of the Corvette brand expanding to include an upscale SUV, the way some automakers have already done and others are rumored to be considering.
Now comes word about a Corvette SUV from the top of the food chain at General Motors … sort of.
Company CEO Mary Barra was asked by a Wall Street analyst Tuesday during GM’s third-quarter earnings call if a Corvette SUV is out of the question.
Barra didn’t rush out and say “no comment,” but like all good GM employees, she didn’t confirm any such talk, either.
Instead, she took the diplomatic approach, saying, “I appreciate that you think our Corvette franchise is very strong,” and then quickly declined to discuss future products.
No surprise there.
What may be surprising to some of us is the Detroit Free Press says that Ferrari is rumored to be working on an SUV code-named “Purosangue” or “Thoroughbred” that will appear in 2022 for about $350,000. The newspaper also says Ford will lift the curtain on a “Mustang-inspired” electric SUV in mid-November that apparently will target Tesla’s new and cheaper electric SUV named Model Y that’s on the way in 2020.
Of course, Porsche has already had the relatively inexpensive but high-powered Cayenne SUV for years, with the latest model starting at just $66,800.
We think it could make financial sense for Chevy to leverage the sterling reputation of the Corvette brand for all it’s worth, though our heart believes the ‘Vette should remain a sports car and only a sports car.
If Ferrari is joining the SUV bandwagon, though, it could very well open the door for Chevy to jump on board, too.
Barra’s parting comment makes us think that’s a distinct possibility: “We look at a variety of things as we go forward and we recognize the strength of the Corvette brand.”
After all, with the rumors of a hybrid Corvette C8 in the works, why not add a very upscale sports SUV with the same drivetrain?
Detroit Free Press