If you’re looking for the car that most symbolizes the American spirit, the Chevrolet Corvette might be a logical choice.
That supposition is supported by the latest annual “Made in America” study from the Kogod School of Business at Washington’s American University.
For the past three years, the Corvette has hovered near the top of Kogod’s survey that compares total domestic content of all vehicles sold in the United States.
In fact, the C7 landed at the top of the survey in 2019, but the mid-engine C8 dropped into a tie for third place in 2020.
Now, in the 2021 rankings, the Stingray has moved up a notch to second place, with 86 percent of its content made in the U.S./Canada.
The manual transmission Ford Mustang climbed into first place with 88.5 percent domestic content. The Ford Ranger, which was no. 1 in 2020, dropped to no. 16 due to a reduction in US/Canadian content from 70 percent to 45 percent.
Other GM vehicles among the leaders were gasoline-equipped versions of the Colorado and Canyon pickups in a tie for fifth place with 80 percent domestic content and the automatic transmission version of the Camaro in seventh place with 78.5 percent.
According to Kogod:
Comparing total domestic content for all vehicles sold in the US by brand, irrespective of the location of assembly, … shows the relationship between total domestic content (TDC) for US-assembled vehicles compared to all vehicles in a manufacturer’s product line sold in the US. Honda, GM, Ford, and FCA, for example, average much higher overall TDC than VW and Volvo. This gives an idea of the extent to which manufacturers serve the US market with local production. When looking at average TDC by manufacturers for cars assembled in the US, one finds a high of GM and Ford at over 70 percent and FCA, Honda, Hyundai, Kia, Toyota, and Fiat Chrysler at 65-70 percent. BMW and Volvo reach a low at 35 and 30 percent, respectively. Tesla, which is not in the table, makes all of its cars in the US and has an average TDC of 81 percent. While the trend TDC for cars assembled in the US is consistent over time, both Daimler and Subaru saw significant drops in their average US content. This may be the result of US shortages of parts and components as the impacts of the covid pandemic created significant disruptions in automotive supply chains.
Kogod School of Business
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