Upstate New York’s Van Bortel Corvette is Building a $6 Million Sales and Service Facility

By
Mitch Talley
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4
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Upstate New York's Van Bortel Corvette is Building a $6 Million Sales and Service Facility

Photo Credit: Van Bortel Corvette


A New York family with long ties to Corvettes is betting that Chevy’s 70-year-old sports car still has plenty of gas left in the sales tank.

Kitty Van Bortel – whose father Howard Van Bortel once owned the largest Corvette dealership in the world in Palmyra, New York – will be breaking ground on May 14 in Macedon, New York on a new two-level Corvette sales and service facility.

She and her brother Howard are building a $6 million, 34,000-square-foot showroom that will allow them to keep customers out of the cold while providing room for 100 new Corvettes, one of the largest inventories in the U.S.

“We’ve always enjoyed the Corvette business since we started,” Kitty Van Bortel said.

Since re-entering the Corvette market in 2013 with the purchase of the former McLouth Chevrolet in Macedon, Van Bortel Chevrolet is already in the top 20 Corvette dealerships sales-wise in the United States.

They’re hoping to entice even more customers from the Northeast and beyond with the expanded facility that will be located next to their existing Chevy dealership. Currently, they sell Corvettes at the site of an old grocery store just up the road.

Kitty says the project is “very nostalgic” for her in more than one way. The first car she bought after starting a used car dealership in the late 1980s was a Corvette. “I grew up in Palmyra and lived there until 30,” she says. “It’s a really wonderful project. We’ve been talking about this for five years.”

The project last week received a 10-year tax-incentive plan worth $1.6 million from the Wayne County Industrial Development Agency. Under documents filed with the IDA, the assessed value of the site will grow to about $4.3 million from the current $216,000.

“The new Corvette showroom and service facility is a significant project for Macedon,” says Scott Allen, who handles development for the city’s government and says 10 new jobs will be created by the project.

Join Van Bortel Corvette for their groundbreaking celebration on Saturday, May 14th from 3pm to 7pm:

Upstate New York's Van Bortel Corvette is Building a $6 Million Sales and Service Facility


Source:
Finger Lake Times and Van Bortel Corvette

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4 COMMENTS

  3. Hopefully they can get enough corvettes to sell to pay for the building otherwise $200 per hour service and huge ADM on new cars. Big gamble now that we are rolling into a bad recession

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