As the average age of Corvette customers continued to spiral upward with each generation of the car, Chevy made no secret that its goal with the C7 and C8 was to lure fresh blood to the mix.
So far, so good with the new mid-engine eighth generation!
According to Vice President of GM North America Steve Hill, two out of three C8 buyers are new to Chevy.
The company has also discovered that prospective C8 customers have been cross-shopping the new Stingray with its long-time rival, the Porsche 911, more than any other car.
So far, the Corvette seems to be winning the numbers race with 8,992 Corvettes sold during the last quarter of 2020 (up from 3,491 during the same period in 2019). Now that production problems caused by the pandemic seem to have been stopped for the time being, that number is likely to do nothing but climb higher and higher in 2021.
No wonder that the new Stingray is so popular with customers who want speed, especially when they cross-shop the Corvette with the Porsche.
While subjective factors like perceived quality, interior features, and more can play a big role in convincing someone to buy a car, the objective numbers overwhelmingly point in the Corvette’s favor.
For example, the new Stingray features an LT2 V8 engine that with the optional Performance Exhaust produces 495 horsepower. It goes from 0 to 60 in less than 3 seconds and has been praised for its driving characteristics, technological features, and most of all for its astoundingly low base price of $59,995. Options are also much cheaper than on the Porsche.
Speaking of the 911, it’s no contest when it comes to numbers. The 2021 Porsche 911 Carrera coupe starts out at $100,550 and delivers much less performance – going from 0 to 60 in 4 seconds (3.8 with the optional Sport Chrono pack) with its 379 horsepower 3.0-liter twin-turbo flat-six engine.
The 911 Carrera S delivers faster numbers (0 to 60 in 3.5 seconds or 3.3 seconds with the Sport Chrono pack and 443 horsepower) but at an increased price of $116,450.
We realize the Porsche and Corvette crowds are extremely loyal to their brands, but the fact that research shows 67 percent of C8 owners are new customers for Chevy and that more shoppers are comparing the two models, has to be great news for General Motors.
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