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With the arrival of the new mid-engine C8 Corvette, Chevrolet has been able to attract buyers who are younger, wealthier, and more diverse.
General Motors VP Steve Hill says the new C8 Corvette has been a hit with Gen X buyers as C8 Corvette sales have doubled among the demographic compared to the previous C7 generation.
The C8 Corvette is attracting wealthier customers than the previous C7 generation according to GM North American VP Steve Hill.
Proving that you never too old to own a Corvette, a 90-year-old veteran Chuck Cook took delivery of a 2021 Stingray Z51 Coupe in Torch Red.
Chevrolet Vice President Steve Hill recently spoke at an event and talked about the changing demographics of C8 Corvette buyers as well as the vehicles that are cross-shopped the most.
Our friend and Chevy representative serving customers in Canada is Morgan Crosbie of Finch Chevrolet in London, Ontario. Morgan is back with a...
Are Baby Boomers finally getting too old for Corvettes? That's one takeaway from a story on Bloomberg.com that details falling sales for traditional sports cars...