Our friend and Chevy representative serving customers in Canada is Morgan Crosbie of Finch Chevrolet in London, Ontario. Morgan is back with a new video on his Cars and Crosbie YouTube channel that tackles the current demographics of the C8 Corvette buyer and he asks the question on everyone’s mind, “Is the C8 Corvette attracting younger buyers?”
We know that the aging demographics of the Corvette buyer was one of the key factors for GM to create a mid-engine Corvette, and the early results are so far encouraging. I do think its important to note that only 2700 new C8 Corvettes have been built and only a subset of those have found their way to Canada. Morgan tells us the survey was conducted from previous customers as well as those who have an order pending for a current or future C8.
Morgan went through his client list and conducted a survey of age groups and the group that leads the purchases of the C8s are those between 40-49. In the findings, he notes that he had 5-6 buyers in the 70s in the last year with the C7, but not one of those buyers in the age group has purchased a C8 from him. He tells us his biggest gains are coming in the 30-39 age group, which he says is up 12 buyers for the C8 vs the C7.
In discussing the numbers, one of the interesting comments made by Morgan based on talking with Corvette club members and others who attended their C8 Corvette unveiling suggests that the older age groups may be waiting 1-2 years before purchasing a mid-engine Corvette while the younger buyers who are now the leading consumer spenders are jumping right in.
As far as those conquest buyers (those that come from owning another luxury performance brand), Morgan says that some of the trade-ins for the C8 Corvette include a Gen 2 Ford GT, Lamborghini Gallardo, Dodge Viper, and even an Aston Martin DB9.
From Cars and Crosbie via YouTube:
I thought it would be a good idea to go over the major demographic changes that I have noticed happen in the transition from C7-C8 gen.
Morgan Crosbie / YouTube
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