General Motors released the July 2012 sales report this week and the data shows 987 Corvettes were delivered during the month. This is a huge decline from June 2012 where 1,475 Corvettes found new homes, however it was somewhat expected with the extended July shutdown at the assembly plant.
Comparing July 2012 sales to July 2011’s number of 1,291 Corvettes sold, deliveries are off a whopping -23.5%. For the calendar year to date, a total of 8,009 Corvettes have been sold which is pacing -2.2% off of 2011’s CYTD 8,187 sales figure.
Last month we attributed the strong June 2012 sales figure to the release of the 2013 model which features the new 60th anniversary package and the special one year only 505 horsepower 427 Convertible. FYI, we hear the 427 Convertible is selling very well. But the Corvette Assembly Plant was closed for nearly the entire month of July and only 98 2013 Corvettes were built compared with June’s production of 1,656 Corvettes. With no in-bound 2013 Corvettes, dealers were limited to selling mostly 2012 stock and that was likely the cause of the negative sales swing.
This is actually a great time to buy a new Corvette as many dealers are selling at or below cost as they are looking forward to the C7. Sales of Corvettes this year impacts the number of C7 Corvettes that dealers will be allocated in 2013 when the next generation Corvettes becomes available. The more volume a dealer has, the more Corvettes they will be allocated in the future.
In July, the Chevrolet Confidence program was rolled out which offers “Total Confidence Pricing” on all 2012 Corvettes as well as the “Love it or Return it” feature which allows buyers 60 days to get to know their new vehicle. That way, if you don’t love your new Corvette purchase, you can return it for any reason as long as the car is returned with low miles and in new condition.
And to help you get into that new Corvette, GM has the following incentives on the books:
- 2011 Corvettes: $4,000 Dealer Cash continues to be offered (if you can find one).
- 2012 Corvettes: $1,000 Dealer Cash plus an additional $500 rebate if you opt-out of the “Love it or Return it” program. Available financing rates are 0.9% for 60 months or 3.9% for 72 months. GM is also offering qualified leases for $569/month for 39 months.
- 2013 Corvettes: $1,000 Dealer Cash and financing rates of 4.9% for 60 months or 5.9% for 72 months.
As always, see your dealer for details.
|Corvette Delivery Statistics for July 2012|
|Month||2012||2011||% Change||Months||2012||2011||% Change|
|Archived Monthly Corvette Delivery Statistics|
Bowling Green Production:
- 2013 Model Year Production in July 2012: 98
- 2013 Model Year To Date Through July 2012: 3,302
- 2012 Calendar Year to Date Production through July 2012: 7,951
Our monthly GM sales reports are sponsored by Kerbeck Corvette in Atlantic City, NJ. If you’re interested in a remaining 2012 Corvette or ordering one of the new 2013 models, talk to one of Kerbeck’s Corvette Specialists about a custom order to meet your specifications. Visit Kerbeck Corvette on the web at www.kerbeck.com or call Dave Salvatore at 877-537-2325.