I’ve had a couple of 2021 Corvette buyers reach out to us over the last few weeks inquiring about the 2021 Corvette’s promised $1,000 price protection for those customers who were on the order books for the 2021 model prior to March 2nd when the price increase was announced. At that time, Chevy said those customers would not be impacted by the price increase. Essentially, the theme we continue to hear today is that dealers are “unaware” of the 2021 price protection despite this being well-publicized news when it was first announced.
In both cases, I gave some “ammo” to these customers who were able to go back to their dealers and remind them about the price protection program. Also in both cases, the customers had the price protection honored. Here is one of the emails I received from “BF” who writes:
I wanted to ask if you have the original GM source for price protection for 2021s at 1100. My sales order was put in last year at this time and my dealer – and GM’s District Sales Manager – claim there is no price protection on Corvette. I need to reach out to the District Sales Manager and clear this up, and some “ammunition” would help!
The way that the price protection was supposed to be honored is that Chevy reimburses the dealer for the $1,000 price increase as the dealer invoice and final paperwork has the price increase included. We wrote a previous article about the confusion in how the price protection was supposed to be honored back in March, and I recommended that they provide it to the dealer:
I also recommended getting the Corvette Concierge involved as they also have the complete history of the order. As they are an official customer service program for Corvette, they should also be able to provide documentation regarding 2021’s price protection. The Corvette Concierge can be reached in the USA between 9am and 9pm Monday through Friday by calling 1-866-424-3892.
Finally, the original source for the Price Protection plan was this statement issued by Chevrolet’s PR department which stated the following when the $1,000 price increase was announced on February 26th. The link to that original article is also below:
The MSRP of the 2021 Chevrolet Corvette Stingray coupe and convertible at all trim levels will increase by $1,000 beginning March 1. Customers who have event code 1100 sold orders and beyond by March 2 will not be impacted by the price increase on the 2021 Corvette Stingray. We monitor and adjust pricing on all our products regularly, and we’re confident the Corvette remains a winning formula of performance and attainability.
In most of these cases, we believe that the dealers have simply forgotten about the price protection offer. So hopefully, this “gentle reminder” will help them recall the details and get you the price protection that you were originally promised.
General Motors to Raise the Price on the 2021 Corvette by $1,000 Starting Monday
Corvette Buyer’s First-Hand Account Shows Some Confusion in Honoring the 2021 Price Protection
2021 Corvette Pricing Released with Z51 and the E60 Front Lift Seeing Increases