Coming up with an attention-grabbing ad for a company as well known as Apple has to be tough.
After all, everyone is comparing the new ad to the iconic “Think Different” and “Breaking 1984” ads that have become classics.
Now, in this funny commercial unveiled during the Emmys Sunday, we have Late Late Show host James Corden pretending to pitch ads to Apple executives, who pretend not to be too impressed with his over-the-top ideas.
They tell him they just want to let people know there are 40 million songs and thousands of hand-picked playlists based on the music you love, but Corden doesn’t seem interested in those lame ideas.
He pitches up a series of ideas, including him performing as iconic musicians (maybe Pharrell is too far, he admits) or him diving into the ocean with 40 million Apples (or apples) floating around him.
One idea, though, should appeal to the visitors to this website.
It involves a 1967 Corvette Sting Ray convertible. Corden’s driving the ‘Vette through a desert when he comes upon a little boy.
“Thirsty,” the boy groans.
“Thirsty for new music,” Corden tells the boy, handing him an iPhone.
“Why didn’t you give him water?” one company exec asks Corden, shaking his head.
Anyway, Corden is the new spokesman for Apple Music, just months after they purchased his “Carpool Karaoke” series.
Take a look at this video, and you’re bound to get a few chuckles and a good looking Corvette to boot as Corden continues to pitch ideas right up to the end of the commercial.
Sounds like a winner to us!
Apple / YouTube
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