Combining two of our favorite things – Corvettes and Doritos – sounds like a sure-fire winner.
At least Micheal Brown hopes so.
Brown, of course, is the Texas filmmaker who has featured Corvettes and their owners in movies for years.
Now he’s decided to take on a new challenge by entering the Doritos Crash the Super Bowl commercial competition.
He and his crew shot this video last Tuesday, edited it for two days, and then uploaded it to the contest where it went live about 24 hours later.
“It is open for viewing now,” Brown said. “The views draw attention, you can rate the videos and the better videos rise in popularity to advance to the next round.”
If he winds up the winner, he’ll collect a cool $1 million prize from Doritos, though he says the snack company is the real winner.
“While the winner gets prize money of $1 million, most other brands are spending a lot more than that on the production of their Super Bowl spots,” Brown said.
“I thought if this is the last year, we had to participate.”
The star of the video, at least for Corvette enthusiasts, is Brown’s own 1967 Big Block 427 Sting Ray. We love the rumble of the ‘Vette as it rolls slowly down a tree-lined neighborhood street, complete with a nerd and a bag of Doritos in the front seat.
After the driver is stopped by a police officer because his car is making too noise, the commercial takes an unexpected twist.
Brown is hoping his commercial will be one of the 50 semifinalists that will be eligible for official voting starting on Jan. 5, 2016 in an attempt to narrow the competitors to just three. Doritos will then pick the grand-prize winner who not only gets $1 million but also will see his commercial air during the 2016 Super Bowl.
“It’s a long shot but I feel like we have a good shot in the competition,” Brown said.
If it was up to us, the winner would already be crowned right now.
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