Corvette Museum

Chevrolet Marketing Director Amy Masica Joins the Board of Directors for the National Corvette Museum

Jan 23, 2025

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Chevrolet Marketing Director Amy Masica Joins the Board of Directors for the National Corvette Museum

Photo Credit: Chevrolet

Chevrolet Director of Marketing Amy Masica is the newest member of the Board of Directors at the National Corvette Museum. Masica said she is “honored” to join the board, calling the Corvette “not just a car — it’s a culture, a community, and a symbol of innovation.”

“I’m excited to contribute to its legacy,” Masica added, “and collaborate with this incredible team to inspire Corvette enthusiasts worldwide.”

Kaye Wagner, Chair of the National Corvette Museum Board of Directors, said the organization is “thrilled” to welcome Masica, “whose energy and dedication to the Corvette legacy will fit perfectly with our mission and drive.”

Masica joins the board as part of its regular rotation of members, taking the place of Corvette Product Marketing Manager Harlan Charles.

“Harlan’s impact on the National Corvette Museum and the Corvette brand is truly unparalleled,” Wagner said. “From pioneering personalized ownership experiences to orchestrating historic displays and connecting enthusiasts through groundbreaking programs, his accomplishments have elevated the Museum to new heights.” Charles joined the Board in 2005 and will continue to be “a key presence at Corvette events, always ready to answer questions or give tips on the best drive,” according to an NCM press release.

During his tenure, Charles promoted Corvette’s history, helped enhance the Corvette ownership experience, helped with special cars and celebrations, and introduced innovative experiences and memorable events, including:

Promoting Corvette’s History: Harlan championed the historic display of engineering vehicles, sourced low-VIN cars for Museum raffles, and published annual sales and spec data exclusive to the Museum.
Enhancing the Corvette Ownership Experience: Harlan spearheaded National Corvette Museum delivery initiatives such as combining the buyers tour with engine build experiences and introducing personalized interior plaques for Corvette owners.
Special Cars and Celebrations: Harlan played a pivotal role in creating unique Corvettes for the Museum’s raffle programs, including the 1.5M Anniversary and Hall of Fame cars in partnership with GM Design’s Kirk Bennion, and brought the National Corvette Museum Michelin BASH into prominence as the introduction event for several new model years, including the 2010 Corvette Grand Sport.
Innovative Experiences: Harlan elevated the Museum’s role as a concierge for engine builds, connected Oliver Gavin with Museum in Motion European trips, and orchestrated the Corvette Quarterly ride auction story.
Architect of Memorable Events: Harlan provided new model introduction tickets for Museum members, coordinated board meetings at Daytona, and contributed to design elements in Museum renovations.

Source:
National Corvette Museum

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