There’s been quite a bit of discussion about dealer allocations for the 2020 Corvette and where we currently stand right now as retail production of the new mid-engined sports car is slated to being in just a couple of weeks.
When Chevrolet first gave the allocation targets to dealers last year for the 2020 Corvette, the factory was planning to start retail production in early December with 2020 Corvettes being produced for roughly nine months before the model year changeover in September 2020 to the 2021 models. Dealers were given a hard number for their first three months of production, followed by an estimate for the final six months for the model year.
But unplanned circumstances, namely last year’s UAW strike against the automaker, has changed those allocation estimates after Chevrolet was forced to move production back by two months. We are now hearing from some dealers that they are estimating a 15-20% reduction in those original 2020 estimates.
Our friend Mike Davenport, aka YouTube’s Chevy Dude, put out an interesting video late last week that raises some of these concerns regarding dealer allocations for the 2020 Corvette and what that means for potential customers. We have the video embedded below but wanted to go over a couple of points from it.
The first is that Mike is very correct in laying out the facts that from its initial reveal to the first dealer deliveries, the C8 Corvette will be here faster than it took the C7 Corvette – and that’s still true despite the 6-week UAW strike that delayed production.
Mike suggests that GM is looking to see how many sold orders (with status code of 1100) are in the system before deciding on allocations for the remainder of the year. Mike says he is making a push to get all his customer’s orders into the GM Workbench order system so that Chevrolet will see that these are real customers with order numbers. He also shares his opinion that GM is going all out to make sure that it can fulfill its sold customer orders first and that the top national dealers will probably be able to take care of their customers in this regard. What we find newsworthy in the conversation is that instead of the automaker reducing allocations across the board, Mike thinks that GM might disproportionately take away allocations from dealerships who (1) have charged over MSRP, (2) those that have unsold allocation, or (3) dealers who are attempting to submit stock orders.
We’ve heard this before that GM might try to make an example of certain dealers who are charging over MSRP for the new Corvette. We would be okay with any reductions in allocation targeted first at those dealers who are selling the Corvettes for more than MSRP as it does end up protecting those enthusiasts from huge markups and the associated games that go with it, like selling your sold order to someone else because they were willing to pay more for it.
I think that Mike’s idea to get his customers into the Workbench order system is probably a good thing overall. But there is no guarantee that just because you have an order at 1100 status that it will be picked up and fulfilled by GM during the current model year. With all the demand for the car prior to production, late orders may end up being 2021 models. That brings up a whole other set of questions regarding 2021 pricing as well as any new options or colors that may become available during the C8 Corvette’s second model year. Unfortunately, we just don’t have those answers yet.
For those of you without a current 2020 order or dealer deposit on a new 2020, I think the time has passed where you can still order the C8 Corvette for the inaugural model year. Most likely all new orders will end up being pushed to 2021 models. But the good news is that you may still get the car in 2020.
Our friends at Chevrolet are pretty smart when it comes to the massive planning and scaling up the workforce to produce as many new C8 Corvettes that can be sold, and they aren’t trying to make the C8 rollout any more difficult than it should be. With so many moving parts and so many varying opinions, it can be difficult to watch this process play out. These next few months will be the hardest for those with a new Corvette on order. Corvette buyers need to be extremely patient during this time and eventually, you’ll see your Corvette dreams fulfilled.
Chevy Dude / YouTube
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