One of the innovative ways that Chevy is marketing the all-new Corvette Stingray is by getting people behind the wheel to experience the car for themselves on a racetrack. That’s the goal of the invitation-only Stingray Precision Drive Event which held its second event over the weekend in Palm Beach, Florida.
The Stingray Precision Drive Event is a collaboration between Chevy and Conde Nast, publishers of magazines including Golf Digest, GQ, Wired and Architectural Digest. These magazines data-mined their subscribers to come up with a list of potential new buyers of the Corvette Stingray and they were invited to come out to Palm Beach International Raceway to experience the C7 Corvette for themselves.
Over 40 Corvette Stingrays in different configurations and trim levels were assembled for the Stingray Precision Drive Event and the participants had the opportunity to experience the sports cars in three different modules set up on the racetrack.
The first module was set up to demonstrate the drive mode selector and participants followed a lead driver through a slalom course in each of these four modes: Eco, Touring, Sport and Track.
The Second driving module was held on the small but tight go-cart track. Again using the lead and follow format, drivers could select any of the driver modes to experience the capabilities of the Corvette on the tight and twisting track.
Finally, the third driving module allowed the participants the opportunity to experience the full power of the 460 hp LT1 V8 on the full racetrack. The 1.5 mile track gave drivers the opportuniy to go full throttle on the two straights up to 120 mph.
The Stingray Precision Drive Event kicked off its eight city track tour at New York’s Monticello Raceway earlier this month and Palm Beach was the second stop for the driving event. We think this is a great way for potential buyers to experience the full bandwidth offered by the Corvette Stingray in its natural habitat.
Here are some photos we found on Tumblr from the event:
Have you received an invitation for the Stingray Precision Drive Event? Let us know!
Photo Credit: Tumblr
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