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Corvette ZR1 Pace Car Crash Generated Over $3.4 Million in Free Publicity for the Corvette Brand

Corvette ZR1 Pace Car Crash Generated Over $3.4 Million in Free Publicity for the Corvette Brand

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You can't help but feel sorry for Mark Reuss, GM's Head of Product Development. He's one of the guys who introduced the Corvette C7 to...
Chevrolet Promotes Sport Auto's 7:14 Nurburgring Time with a Corvette Z06 Magazine Ad

Chevrolet Promotes Sport Auto’s 7:14 Nurburgring Time with a Corvette Z06 Magazine Ad

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It took three years after the 650 horsepower Corvette Z06 was introduced for enthusiasts to get an official Nurburgring time for the C7 super...
Chevrolet Signs Sponsorship with Detroit's Little Caesars Arena

Chevrolet Extends Sponsorship with Detroit’s Little Caesars Arena

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Chevrolet has extended is sponsorship of the the NHL's Detroit Red Wings and will become the official vehicle of Little Caesars Arena which is...

GM to Skip Super Bowl Ads and Will Present the MVP a Chevrolet Colorado

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No Corvette this year for the Super Bowl MVP. That's the word from Automotive News regarding General Motors' advertising plans for this year's Super Bowl. GM...

Corvette Stingray Precision Drive Event Comes to South Florida

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One of the innovative ways that Chevy is marketing the all-new Corvette Stingray is by getting people behind the wheel to experience the car...
Can the New 2014 Corvette Stingray Win Over Younger Drivers?

Can the New 2014 Corvette Stingray Win Over Younger Drivers?

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With the utmost respect to all Corvette enthusiasts young and old – and without an ounce of malice – I feel obligated to say...
The Corvette Stingray Marketing Plan Will Target Wives and Highlight 'Luxury' in Advertisements

The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements

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We're beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray. The new rear treatment, for...
Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

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When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette...

Chevrolet Introduces New Global Tagline – “Find New Roads”

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With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today...
A Real Commemorative Edition

A Real Commemorative Edition

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The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962...