With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today that it will also begin a new Chevrolet advertising campaign next month.
Barrett-Jackson is the largest and most extravagant of the five major collector car auctions taking place during the week of January 13. Over 1,200 cars including 125 Corvettes will cross the famous auction block with SPEED providing nearly 40 hours of live gavel coverage. Craig Jackson and his team put on more than an auction…they produce an extravaganza not to be missed.
General Motors has done a great job of hyping the reveal of the next generation Corvette, which will debut this Sunday evening at 7 pm. While the event will be held at an undisclosed location in Detroit with only invited media and paid guests from the National Corvette Museum attending, we are now learning that the reveal will be live-streamed on the internet.
All kinds of new cars and trucks will be on display at the North American International Auto Show in the coming days, but we know there will be one star that will shine brighter than all of them put together: the much-awaited 2014 C7 Corvette.
After unveiling its seventh-generation sports car to a select group of media and guests on Sunday, Jan. 13, the 2014 Corvette will make its official debut as a show car when its shown off to general automotive press on Monday morning, Jan. 14th.
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With just over a week to go until the reveals on January 13th and 14th, Corvette enthusiasts are beginning to dance around like a 4 year who urgently needs to use the restroom. The anticipation grows as each day of the calendar flips over. Forbes Magazine chimed in Monday with their take on the highly anticipated 2014 C7 Corvette. The good news is that you don’t have to wait another week to see what Forbes had to say after the break.
If you’re like most folks, you’ve never heard of mechanic’s liens.
But mechanic’s liens were in the news last month in Indianapolis, Indiana as federal prosecutors released details of a racket there that used mechanic’s liens to steal cars from banks and others who had ownership interest in the vehicles.
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Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.