[VIDEO] Chevrolet’s 2023 Christmas Video Will Leave You in Tears

By
Keith Cornett
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The holiday season is upon us and that brings us to the annual holiday video from Chevrolet. If you haven’t seen it yet, first grab a tissue as we were tearing up within the first couple minutes of the five-minute video.

Over the last few years, Chevrolet’s ad master’s at Commonwealth/McCann have created a series of long-form commercials that are light on sales and heavy on emotion. While in previous years the messages have focused on loved ones lost, this year is similar except that the person lost hasn’t yet passed away…she has Alzheimer’s.

The video opens with the scene of a busy household hosting a Christmas party. Everyone is busy except for “Grams” who is shown sitting alone and staring out the window. After the granddaughter hears her grandfather commenting about Grams having “good days and bad,” the granddaughter puts her grandmother in a coat and says, ‘Let’s make today a good day.” Together, they go for ride around town in Grandmother’s Blue 1972 Chevrolet Suburban.

[VIDEO] Chevrolet's 2023 Christmas Video Will Leave You in Tears


With John Denver’s Sunshine On My Shoulders playing on the Suburban’s 8-track player throughout the drive, the granddaughter and her Grams cruise their small town, looking at personal landmarks like the house where Grams was born. When they drove by the high school, she blurts out “Bill” as the memory of her husband comes to mind. At the drive-in theater, she remembers taking her granddaughter and friends to the movies in the Suburban. When granddaughter asks if this is where her grandfather kissed her for the first time, Grams says it was she that kissed him, because he was shy. It’s then she returns to the present and exclaims that she needs to help her husband prepare the Christmas feast.

Throughout the video, the 1972 Chevrolet Suburban is the time portal for which the past and present come together.

[VIDEO] Chevrolet's 2023 Christmas Video Will Leave You in Tears


“Automobiles just have a special place and kind of psyche of Americans, just by virtue of the role they play, and what’s expected of them and how they really are an important market for life’s events,” said Head of marketing for Chevrolet, Steve Majoros to Ad Age.


During the planning stage, Majoros says Chevrolet consulted with the Alzheimer’s Association in developing the campaign. “We talked a lot about this notion of reminiscence therapy—not that it’s a cure or a solve, but the power of music, the power of memories are things that can enable the person going through it to feel more comfortable. And the people that are the caregivers that are surrounding them, to also feel more comfortable,” Majoros said.

The shorter version of the commercial first aired during the Thanksgiving Day NFL game on FOX and it will also be shown in limited rotation on Hulu.


Source:
Ad Age

Related:
[VIDEO] Chevrolet’s 2022 Holiday Commercial (Long Version)
[VIDEO] Chevrolet’s ‘Holiday Ride’ Christmas Video Will Leave You in Tears
[VIDEO] Man Cries as His Original-Owner 1963 Corvette Split Window is Sold at Barrett-Jackson

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8 COMMENTS

  2. Yes,it’s a tear jerker. Thanks Chevrolet for producing it and showing what life is really all about. I hope one of my 10 Grand kids takes me in my C8 when I am in those twilight years.

  3. Kinda creep-ed me out at first, but then it started to make sense. The one from last year is a good one too. Lol, any Chevy from the 70’s does not just start and go, has to warm up:)

  6. Bill, let’s all hope & pray the Grandkids can buy gas to fire up the C8 and take you for that Christmas spin. Have a Great Christmas Holiday to all in 2023.

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