January 2017 Corvette Sales

General Motors released the latest sales report for January 2017 and it’s bad. Chevrolet sold 1,263 Corvettes in January 2017, the lowest total for sales ever during the C7 era. The previous lowest total was the 1,501 Corvettes sold in January 2016 and year over year, it’s a decline of -15.9% when comparing this January to last.

Truth is, January has never really been that great for sales unless it’s during a roll-out year where a new model is shipping. The good news is that when you look at the historical sales chart below, February sales have consistently rebounded after a down January.

Historically, December tends to show a surge in sales and then consumers tend to lay-off in January and perhaps that is what is happening here. But the difference in sales between December 2016 and January 2017 is 1,446 units. That a decrease of 53.4%!

Chevrolet has issued a new round of incentives for Corvette buyers for the month of February, but they are similar to what was offered last month. Select Corvette inventory may have Chevy’s Bonus Tag savings of $1,500 and there is a $2,000 Customer Loyalty Bonus as well.

Chevrolet.com also shows that the 0% APR financing for 60 months on remaining 2016 models including both Stingray and Z06 is still in effect and the 4.9% APR financing for 60 months on all 2017 Corvettes models remains as well. See your Chevrolet dealership for details.

As you know, we have the opportunity to hear from Chevrolet sales professionals and they are not really happy with the current incentives, plus the fact they are being asked to take on more allocations so that the plant can continue producing Corvettes. From a buyers prospective, this is all good news. With larger inventories and incentives available, it’s a buyers market and dealers are working even harder to secure your business.

I would also mention that with the looming closure of the Bowling Green Assembly Plant that could stretch 3 months or longer, Chevrolet is probably not concerned with the buildup in the existing supply of Corvettes and is in fact looking to add more before the plant closes so that dealers will have an adequate supply before the 2018 models start production.

Here’s the GM Sales Report for Corvettes in January 2017:

Corvette Sales Monthly Archive:

General Motors sold 195,909 vehicles in January 2017 and that’s down 3.8 percent year over year. Retails sales totaled 155,010 units which was down 4.9 percent. However, the company says it set a new January record for average transaction prices. Chevrolet’s total sales were 135,170 which was led by the Cruze (up 22%), Volt (up 56%) and Trax (up 40%). The new Bolt EV, available in California na dOregon, had the fastest days to turn in the industry at 7 days.

Our monthly GM sales reports are sponsored by Kerbeck Corvette in Atlantic City, NJ. Talk to one of Kerbeck’s Corvette Specialists and get behind the wheel of your Corvette dream today. To view Kerbeck’s inventory of Corvette Stingrays and Z06s, click here. Visit Kerbeck Corvette on the web at www.kerbeck.com or call Dave Salvatore at 877-537-2325.

Source:
General Motors

Related:
December 2016 Corvette Sales
November 2016 Corvette Sales
October 2016 Corvette Sales
September 2016 Corvette Sales
August-2016 Corvette Sales
July 2016 Corvette Sales
June 2016 Corvette Sales
May 2016 Corvette Sales
April 2016 Corvette Sales
March 2016 Corvette Sales
February 2016 Corvette Sales
January 2016 Corvette Sales
Final 2015 Corvette Production Statistics