The National Corvette Museum Motorsports Park continues to race forward, with the latest example being the opening of the two-story Holley Performance Products Control Tower this week.
The $1.8 million, 15,000-square-foot addition to the park didn’t come cheap, but the track’s general manager, Mitch Wright, believes it creates the right image for the facility.
“It creates the image for Bowling Green, really,” Wright said during a ribbon-cutting and grand opening on Wednesday.
While the park has been in the news because of complaints from neighbors about the noise levels created by the race cars, Wright told WBKO “we’re doing a lot of things to make sure that we are a good neighbor.”
Katie Frassinelli, marketing and communications manager for the National Corvette Museum, said the new tower isn’t just for the motorsports events at the park, “it’s also great for meetings and other events.”
She believes the motorsports park has been a great addition to the community, saying “we’ve been able to bring some things to Bowling Green, events, that wouldn’t have come otherwise.”
Wright believes the new tower will enhance the reputation of the motorsports park, describing it as “just another addition to making this facility that much nicer and that much more welcoming to our guests that come in from out of town.”
Holley Performance Products – the world’s largest maker of high-performance products – employs 1,000 workers along Russellville Road in Bowling Green, and the company’s director of marketing, Bill Tichenor, said the new tower “solidifies our identity to be a motor sports town.”
The park now includes the tower, the Kimberlee A. Fast Pavilion and garage complex and the Mobil 1 Fueling Station.
Vicki Fitch, executive director of the Bowling Green Area Convention & Visitors Bureau, said about 65,000 visitors to the park stayed an estimated 40,000 hotel room nights last year, making it an important part of the area’s economy.
“Visitors are incredibly valuable to our community,” she said.
The new tower includes the Winding Road Racing Shop downstairs, where visitors can purchase helmets, shoes, gloves, hats, and T-shirts and supplies like brake fluid. Partitioned classrooms are also located on the first floor, and upstairs are a 2,000-square-foot outdoor observation deck and a carpeted inside control tower room for event organizers and patrons. The tower will also rent out meeting rooms for private functions.
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