Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
We can all take a trip down Memory Lane with “car guy” Jay Leno of The Tonight Show and Ed Welburn, vice president of design for General Motors, during an episode of Jay Leno’s Garage.
With Corvettes definitely in the news these days because of the impending unveiling of the C7, GM decided to throw a little fuel on the fire and send four of their most important cars in the General Motors Heritage Center collection to Leno’s garage for The Tonight Show host to drool over.
Our Christmas tradition continues with our 8th annual salute to Christmas through the eyes of a Corvette enthusiast. This year, Rick Tavel did a bit of a rewrite to the holiday classic and we think you’ll agree it’s very fitting with the reveal of the 2014 C7 Corvette just weeks away.
We’d like to wish everyone who visits CorvetteBlogger a very Merry Christmas and Christmas wishes go out to the men and women serving our country in the armed forces both home and abroad. God Bless you all!
On Sunday evening, Corvette Forum member “Blue Ox” promised a Christmas gift for those that follow the C7 threads and then proceeded to post a bevy of images that appear to come from a service manual or user’s guide.
Last week a similar image of the C7′s nose was leaked.
Included in the image dump is a definitive view of the C7 Corvette’s rear end, an interior drawing showing the drivers cockpit and there is an actual gauge photo too. But that’s not all as some specific features of the C7 have been detailed as well.
We know that for the 2014 model year, the high performance LS engines are going bye-bye for Corvette and in their place will be the new Generation 5 LT1 V8s. But that doesn’t mean GM is going to stop building the LS7 and LS9 engines for other applications. Thanks to some sleuthing at Camaro5.com, it does look like Chevrolet is planning on using the 505 hp LS7 engine for the 2014 Camaro.
Ever since the C7 Corvette has been mentioned, we’ve heard how General Motors and Chevrolet wanted to appeal to a younger audience with the car as it heads into more than 60 years of production.
That premise has carried over to the final stages before the seventh generation is unveiled to the public on Jan. 13, 2013 in Detroit.
Clay Dean, global director of advanced design at GM, recently explained the background behind Chevrolet’s decision to work with a game designer and allow the use of a camouflaged C7 in a game before the real car is even available to drive.
It looks like it will happen, Barrett-Jackson will auction off a C7 Corvette at their Scottsdale auction on Saturday, January 19th at 8:30 PM. It appears the good people at Barrett-Jackson are using the same diversionary tactics they used last year when they sold the 2013 Number 1 VIN 427 Convertible.
We’ve seen a ton of examples of the 2014 C7 Corvette in coupe form, most recently from Car and Driver. But what about the convertible model that is rumored to be available a few months after the coupe begins production? Inside Line must have heard our pleas because they just put up this rendered C7 Corvette convertible in yellow with black wheels and a black top.