General Motors’ decision to shut down the Holden brand in Australia and New Zealand in 2020 has had an unexpected effect on Holden service centers that remain in operation.
Drive.com reports that it’s heard from dealers complaining that their Holden service and parts businesses have “collapsed” because customers don’t know they’re still open and instead are using independent shops to work on their Holdens.
In an attempt to lure those million-plus Holden vehicles back for service, GM is using one of the oldest tactics in the book – a contest offering as its prize a new mid-engine Corvette Stingray valued at $200,000!
“To be eligible to enter the Dream Machine competition, entrants must complete a logbook or ‘essentials’ service at a GM-certified service outlet, or be a GM trade parts member who purchases Holden Genuine or ACDelco parts,” Paul Rietveld, the director of aftersales at GM Australia and New Zealand, said in a media statement.
“With more than one million Holden vehicles still on the road, we’re taking this opportunity to remind all Holden owners that the best place to maintain their Holden is at one of 200-plus certified service centres in Australia and New Zealand.”
The Dream Machine contest opens on March 1 and runs through Nov. 30 – with the winner of a new Stingray to be drawn on Dec. 28.
Source:
drive.com.au
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