I was catching up on a little TV over the weekend when I saw this new commercial from Giorgio Armani advertising their new fragrance called Armani Code Absolu. As my finger hovered over the next channel button, I paused when I caught actor Ryan Reynolds with a black C2 Sting Ray!
“What is this?” I asked myself as I jumped over to the interwebs. A quick google search brought me to youtube where you can view the full 1:00 version of the spot.
I find that fashion and fragrance advertising are always a bit “out there”, but this wasn’t so bad with Deadpool’s Reynolds and what turned out to be a 1964 Corvette. Reynold’s co-star in the commercial is Elodie Yung who is also from the Marvel Universe with credits as Elektra Natchios in the TV shows Daredevil and Marvel’s The Defenders.
Here’s the longer one-minute version of the commercial as well as the description from YouTube:
In 2019, Giorgio Armani unveils a new chapter in the Armani Code story: a short film starring Golden Globe-nominated actor and the new face of Armani Code, Ryan Reynolds. Captured by the lens of award-winning director Reed Morano, the new Armani Code film brings to life the essence of modern sensuality: authenticity, effortless style and the right dose of irony.
So after the initial video played, there were a couple “making of” videos featuring Reynolds and we got a few more looks at the black 1964 Corvette. Of course, nothing is real in Hollywood and that goes for this Armani commercial as well. The Sting Ray was actually parked on a specially equipped trailer for filming driving scenes, and when we caught a glimpse of the front the car, we were surprised to find it damaged:
I don’t see myself to be the target-market for expensive cologne as I see a 4.2-ounce bottle going for $150 and all I can think of is the car parts that money could buy. But hey, maybe it’s your thing in which case you can check out Giorgial Armani Fragrances on Amazon (affiliate link). But we do love to see our Corvette in commercials and so here are a couple more screenshots for you:
Armani / YouTube
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