Chevrolet Extends Sponsorship with Detroit’s Little Caesars Arena


Chevrolet Extends Sponsorship with Detroit's Little Caesars Arena

Chevrolet has extended is sponsorship of the the NHL’s Detroit Red Wings and will become the official vehicle of Little Caesars Arena which is slated to open in September in downtown Detroit.

According to Automotive News, Financial details were not announced. The building will also serve as the home of the Detroit Pistons.

“We look forward to continuing to support the Red Wings and the revitalization of our hometown, the city of Detroit, as a landmark partner in the new Little Caesars Arena,” Paul Edwards, U.S. vice president of Chevrolet marketing.

Once the $863 million Little Caesars Arena opens this fall, it will complete a new sports district that will host four professional sports team within a six-block radius, Chevrolet also has a presence at the Detroit Tiger’s Comerica Park. The sports district is within walking distance to GM’s Renaissance Center and is also connected to Detroit’s elevated people-mover.

The rendered image of the Corvette shown here on the wall is reminiscent of the 2013 North American International Auto Show where the new Stingray was mounted above the Chevrolet stage.


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