GM to Skip Super Bowl Ads and Will Present the MVP a Chevrolet Colorado

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GM to Skip Super Bowl Ads and Will Present the MVP a Chevrolet Colorado

No Corvette this year for the Super Bowl MVP.

That’s the word from Automotive News regarding General Motors’ advertising plans for this year’s Super Bowl.

GM will skip the ads during the game but will still have a presence as Chevrolet will be presenting the game’s MVP with the new mid-size Colorado truck during the post-game show.

Last year, Chevrolet had two commercials during the game and presented a new Silverado truck to the game’s MVP who was Seattle Seahawk’s linebacker Malcolm Smith.

The last time a Corvette was awarded to the Super Bowl’s MVP came two years ago with Baltimore Raven’s QB Joe Flacco being awarded a 2014 Corvette Stingray just weeks after the seventh generation sports car was revealed in Detroit. Flacco had to wait nearly 10 months before picking up the new Stingray.

According to Automotive News, GM isn’t the only automaker sitting out the big game. Recent Super Bowl advertisers Lincoln, Jaguar, Honda and Acura have all opted out of advertising during the game this year.

Last year there were 11 different automotive nameplates who aired commercials during the Super Bowl, accounting for over one-fourth of the total advertising time during the game.

Earlier this year, Chevrolet made headlines for the presentation of the Chevrolet Colorado to the MVP of Major League Baseball’s World Series. During the award ceremony, Chevrolet district manager Rikk Wilde was very nervous and uttered the now infamous phrase “Technology and Stuff” when describing the new mid-sized truck.


Source:
Automotive News

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