Two legendary names long associated with power have joined forces to develop and launch new performance packages for several General Motors vehicles, including Corvette.
Callaway Cars and Holley Performance Brands announced today they will be working together on performance enhancements for GM vehicles, including Corvette, Silverado, Sierra, Suburban, Tahoe, Yukon, and Escalade.
Most exciting for Corvette enthusiasts is the announcement of a new Callaway Performance Center alongside existing Holley operations in Bowling Green. Focusing on Corvette and other GM vehicles, this new facility aims to increase Callaway production capacity and allow for increased GM dealership support.
As they do now with Callaway deliveries, customers will be able to pick up their vehicles at select GM dealers across the nation or participate in immersive delivery experiences designed for enthusiasts. New such experiences are slated soon in Bowling Green and potentially at other locations affiliated with Holley Performance Brands, in addition to those already available in Connecticut.
“My father built Callaway Cars on a foundation of passion and performance,” said Pete Callaway, President, Callaway Cars. “Joining Holley in this venture allows the Callaway Team to take that legacy to the next level, reaching more enthusiasts with complete, high-performance vehicle solutions while maintaining the authenticity and excellence people expect from the Callaway brand.”
Matthew Stevenson, President & CEO, Holley Performance Brands agreed, saying: “As we continue to realize our vision to be the undisputed global leader in the automotive performance aftermarket, this collaboration puts us in a strong position to drive growth and deliver category-defining products for the modern enthusiast. Callaway Cars is a company that seamlessly complements our iconic brands and shares in our desire to bring more performance and fun to enthusiasts everywhere.”
The two companies are already collaborating on the joint project, with multi-channel outreach campaigns slated to launch soon.
According to a press release, Holley plans to manage digital and direct-to-consumer sales, while Callaway will continue with GM dealership outreach. Callaway will also continue to lead the technical definition and engineering activities of Callaway-branded products, maintaining the leading-edge innovation, artistry in design and superior quality that the brand is known for.
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Guess it’s a win win since Callaway is the only company with keys to the GM Global ECM software.
Guess it’s a win win since Callaway is the only company with keys to the GM Global ECM software for tuning.
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