Chevrolet Extends its Partnership with Road America


Well, this is interesting timing, wouldn’t you say?

Last week after the 2018 Corvette ZR1 failed to show at the 2017 North American International Auto Show, speculation quickly turned to Chevy making the debut of the C7 model at a race track. While the Rolex 24 at Daytona was named first, we were told no, it would happen later in the year, perhaps at Road America in August.

Today, Chevrolet and Road America have announced an extension of their partnership as the Official Vehicle of the historic 14-turn road course through 2019.

“We’re honored that Chevrolet has played a key role in Road America’s racing heritage from the track’s opening in 1955 to today,” said George Bruggenthies, Road America president and general manager. “We’re excited to celebrate this longstanding association of two iconic racing brands and to continue our long, successful relationship together.”

Road America has a prominent place in Chevrolet and Corvette history. It’s the track where Bill Mitchell, GM VP of Design took the original 1959 Corvette Stingray Racer to the track were John Fitch and Dick Thompson raced the concept. Mitchell also used the track to debut the Mako Shark concept in 1961.

Chevrolet Extends Partnership with Road America

From the glory days of racing with Zora’s lightweight Grand Sport Racers through today’s Corvette C7.R, the track has hosted a who’s-who of Corvette racers and cars over that 60+ year span including Roger Penske, Jim Hall, Tony DeLorenzo, Jerry Thompson, John Greenwood, John Heinricy, Ron Fellows, Johnny O’Connell and many more.

Chevrolet’s sponsorship package includes signage, corporate hospitality and vehicle displays at major races, use of the track for private consumer events, promotions and much more. In addition, a variety of Chevy trucks and SUVs will be used on the property and Chevrolet Corvettes will serve as the Official Pace Car for most events.

No word if the sponsorship includes new vehicle launches but we wouldn’t be surprised for Chevrolet to utilize their partnership with Road America to make the debut of the 2018 Corvette ZR1.


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