Mecum’s auction of 230 cars from the Rogers Classic Car Museum in Las Vegas is giving car collectors an opportunity that doesn’t come along too often—the opportunity to bid on a variety of American cars all being offered at no reserve. This is particularly interesting to Corvette enthusiasts as one of the no-reserve cars is a Sportsman Red 1954 Corvette. Auctions offering C1 Corvettes at no reserve come along about once in a blue moon.
Mecum Auction 1954 Corvette
The ’54 roadster offered by Mecum, VIN E54S001388, is one of only 100 Sportsman Red Corvettes built at the St. Louis assembly plant for model year 1954. In addition to the red interior and red trunk trim with a detachable color-keyed storage bag, the car has:
- 235 cu. in. 150 horsepower Blue Flame inline 6-cylinder engine
- Triple Carter sidedraft carburetors with chromed bullet air cleaners
- Chromed coolant overflow tank
- Early production short dual exhaust tips
- Two-speed Powerglide automatic transmission
- Push-button AM radio with in-dash speaker vFull chromed wheel covers
- Wide whitewall bias-ply tires
1954 marked the second year of Corvette’s existence and the shifting of production from Flint to a new assembly plant in St. Louis with a capacity to produce 10,000 Corvettes a year. Unfortunately, the plant worked much below its capability making only 3,640 cars for the ’54 model year. Corvettes sold slowly with about one-third of the cars left unsold when the 1955 models were introduced.
Chevrolet attempted to boost sales for 1954 by introducing new options and colors, but with a price higher than a Cadillac or Jaguar, a 6-cylinder engine, a 2-speed automatic transmission and snap-in windows, Corvettes proved to be a tough sell to American consumers. The rainbow of colors for 1954 included:
- Polo White
- Sportsman Red
- Pennant Blue
Polo White was the overwhelming favorite, accounting for almost 89% of Corvette sales. Black was the rarest of the colors, with only four black Corvettes being made. All colors came with a red interior, except for Pennant Blue, which had a beige interior.
The Rogers Classic Car Museum was founded by noted car collector Jim Rogers who passed away this past June. Mr. Rogers was not only an avid car collector, but also a generous philanthropist who, with his wife Beverly, founded the Rogers Foundation in 2013 to award scholarships and grants to artists and organizations that support the arts in Southern Nevada. All the proceeds from the auction will benefit the Rogers Foundation.
This may be your only opportunity help a good cause and make the winning bid on a classic C1 Corvette without having to jump over the hurdle of a reserve price. They say opportunity knocks but once—don’t be asleep when the knock on your door comes and miss out on Mecum’s auction in Las Vegas.
This rare Sportsman Red Corvette will cross the block as Lot S94 on Saturday, February 28, 2015. For all of the auction details, please see Mecum’s website.