In anticipation of this weekend’s Woodward Dream Cruise, Chevrolet has put up a couple of billboards featuring a 1953 Corvette and the 2012 Corvette ZR1 Centennial Edition. What’s really interesting is the location of the billboards: deep in the heart of Ford Country.
Motor Trend posted the following images of the Chevrolet billboards which appear just north of Nine Mile on Woodward. That’s the area were Ford displays their products and its known as Mustang Alley. If you look again, you can see a vertical Mustang banner hanging next to the Classic Corvette billboard.
Ford wasn’t sitting still while this was all happening. They bought a billboard in Royal Oak which MT calls the epi-center of the Chevy Sponsored Woodward Dream Cruise. That billboard features a Ford Mustang with the tagline “Time to make the donuts”.
We don’t talk about Fords too much here only because they don’t really make a car with the same performance characterists as the Corvette. Seems to me the Camaro would have been more suited for a guerilla marketing campaign targeting Ford and its popular Mustang. As for Chrysler, they are nowhere to be found…