Well, well. Look what just landed in my in-box this morning! The Top 10 Corvette Dealer Sales Report for October 2024 offers us a look at how the top-selling dealers in the USA are faring with Corvette deliveries for the month, as well as the total calendar year to date.
We have just two months to go before we close out the 2024 calendar year and it’s safe to say that that MacMulkin Chevrolet will be crowned for the third year in a row as the World’s Largest Corvette Dealership. The New Hampshire-based dealer has sold over 1600 Corvettes for the year so far and they lead second place Ciocca Corvette of Atlantic City by nearly 700 cars! The MacMulkin Chevy juggernaut only reported twice this year of sales under 100 units, which were made up this year with two months of sales of over 200 units. In fact, MacMulkin’s average of 160 Corvettes delivered per month totals the CYTD sales by the number 10 dealer on the list who has delivered 161 Corvettes over the last 10 months. Whatever Tommy Jr and his sales staff are drinking in Nashua, keep it up!
Ciocca Corvette of Atlantic City is a solid number two with 905 sales through the end of October. That’s double the number of Corvettes delivered by our friend Mike Furman at Criswell Chevrolet who is sitting at 445 sold units through the year so far. I was very happy to be one of the cars that Mike delivered last month, who is well on his way to reaching 7,000 Corvettes delivered in his lifetime of sales.
Our friends at Les Stanford in Dearborn are among the most aggressive Corvette dealers we’ve seen with their pricing as they have discounted their in-stock 2024 Z06s by $5,000 and 2024-25 in-stock Stingrays are being offered for 15% off MSRP. Les Stanford has over 50 new Corvettes in-stock and discounted off of MSRP so if you need a new Corvette right now, they probably have something on the lot calling your name. We saw a considerable uptick in sales for them during August after they began to discount their pricing, and last month they sold 35 new Corvettes to close within 14 deliveries of 4th place Bomnin Chevrolet Dadeland in Miami.
At the bottom of the Top 10, all three dealers sold exactly 17 Corvettes last month, so no changes in position there. Unlike previous months, the chart we received this month also provides the individual dealer sales per month, so that is what we are sharing. Unfortunately, the cool bar chart at the top is skewed by MacMulkin’s dominance as compared to everyone else.
Here is the Top 10 Corvette Dealers CYTD Sales chart. Click to embiggin!
Source:
Chevrolet
Related:
Top 10 Corvette Dealers – 2024 CYTD Sales Through August 30th
Top 10 Corvette Dealers – 2024 CYTD Sales Through July 31st
General Motors Delivers 9,338 New Corvettes During 2nd Quarter 2024
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I still think this system is fundamentally broken and flawed. Too much hunt and peck for an allocation unless you are a multiple repeat customer at the dealership.
How is someone who has cash in hand and willing to pay MSRP going to find an allocation for any Corvette model that hasn’t already been out 2+ years? Big dealerships have huge waiting lines. Small dealerships have few allocations, poor visibility for nationwide shoppers, tend to order lot stock with their allocations (and in boring colors) and then frequently want to charge ADM or a $7500 dealership package of add-ons.
There’s virtually no way to connect consumer demand directly with dealerships who have supply available. Cold calls and lurking social media seem to be the status quo.
GM would be far better off to offer the Corvette (and only the Corvette) as a factory-direct ordering process; with a dealership drop-shipping, consumer pickup end state. Say any Chevy dealership the consumer choses–within 100 miles of their residence. Said dealership gets a commission on the sale–but does not get any ability to charge ADM or mandatory add-on packages.
Dealerships could still have vehicles on lot–but that would happen further along in the process. It would eliminate small-town dealerships from taking their 1 E-Ray allocation, ordering it in a boring monochrome, and then asking 35k ADM on top of MSRP. Plus price incentives could be further delayed into the production run for any given generation–as demand can be sniffed out far better for far longer.
2ND IPA’S Comment 110%, if only GM would listen to the corvette buyers, new and old.
I agree with the details listed, Corvette ordering system is broken.
I have owned previous Corvettes without current issues.
I’m also in. The market to order but there is NO good information available.
IPD, There are more Vetts on dealer lots than customers, what you apparently are referring to are the factory/custom order people, I think, correct me if I am full of poo. All the top 10 stores are doing MSRP YES ?
Although not a factory direct ordering process, that’s about what it works out to be for me using MacMulkin as the “middle man”. Because local dealers wanted more than MSRP, I got on a list to order a Z06 at MacMulkin 2 years ago. 6 months ago I decided to order a Stingray from them to use as a temporary car (with museum delivery). Got it in a month! The Stingray turned out to be a better car than I thought – has great range/fuel economy. I decided to skip Z06 and instead wait to order a ZR1. Like the Z06, the ZR1 will be a gas hog, but the torque and horsepower gains make the tradeoff worth it. Even after I get it, I may keep the Stingray for daily driver use. Perhaps the factory needs to adjust production to make a few less Stingrays and more of the other models to clear dealership customer order backlogs.
Corvette owners that favor this direct buying service need to keep something in mind: the dealer network is 100 years old and friendships and company relationships are very tough to simply cast aside. Only scant few manufacturers can get away with this. It is likely not on the radar for GM and Chevrolet.
Purchased a C8 Z06 from MacMulkin. Hands down the best dealer experience I have ever had. Would highly recommend them and as the numbers show a lot of other people agree.
@iceman
Lot inventory is really only a thing for SR’s right now. ER and Z06 are still very high in demand. If there are dealerships with widebodys on the lot, it won’t be for long. It shouldn’t even be at all–if they were able to match supply up with consumers.
It takes guesswork out of ordering lot stock in option levels that are in-demand; as customers are given first dibs and already know what they want.
There is plenty of dealer profit at MSRP. I’m fine with using a local dealer to order a car if they will do an honest deal. But I’m not going to pay dealer “bribes” beyond MSRP for special cars that I want to order. So I buy mine from MacMulkin. Yes, it can take a year or so to work through their reservation list. I never felt the need to be “first” – especially at extra cost. Others obviously feel different which is fine for them. The good thing is that ZR1 will not be limited production. And for at least the next 4 years, production and consumer choice is now a little more certain…
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