C8 Corvettes with 3LT Interiors Setting Sales Records

By
Mitch Talley
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6
6534

c8-corvettes-with-3lt-interiors-setting-sales-records

Photo Credit: CorvetteImages.com


Chevy is discovering that, with the new Corvette, it can have its cake and eat it, too.

In 2019, when Mark Reuss announced that the base price of the new mid-engine Corvette Stingray would be ridiculously low ($59,995), everyone wondered how Chevy could price the car so cheap and offer so much performance.

Perhaps market research had shown them that an overwhelming majority of customers would go on to choose higher-priced, more profitable trim levels. Thus, the company could have people marveling over a list price less than $60,000 for a veritable supercar, while at the same time customers were adding so many goodies to their orders that the cars eventually wound up at $80,000, $90,000 or more.

If that was the strategy, it’s definitely working for GM.

Indeed, GM Authority reports that GM sold more examples of the highest trim level, the 3LT, during calendar year 2021 than ALL Corvette sales in 2018 and 2019. Indeed, more 3LTs have been sold since the launch of the C8 than ALL 3LTs during the last four years of the C7 combined.

Corvette Stingray with Jet Black 3LT Interior


The 3LT package costs $11,950 for coupes and $11,450 for convertibles, and according to Chevy’s website adds “the utmost in luxury performance, with a leather-wrapped interior” that includes everything in the 2LT (like 14-speaker Bose audio, heated/ventilated seats, color head-up display, rear cross traffic alert, side blind zone alert, performance data recorder, and rear vision mirror) plus eight interior color options not available on lower trims, custom leather-wrapped instrument panel and doors, sueded-microfiber upper interior trim, and standard GT2 seats in Napa leather.

Right now, the Average Transaction Price for C8s is around $80,000. What will the forthcoming Z06 add to that number, since it’s expected to have a base price of $90,00? Adding a 3LZ package and other high-dollar options to that car could see a Z06 wind up costing $115,000 to $125,000 or more.

Chevy better order some more milk to wash down all that cake, huh?


Source:
gmauthority.com

Related:
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2022 Corvette Stingrays Lose Rear Park Assist Option Due to Chip Shortage
Chevrolet Stripping High Wing Orders from 2022s Due to National Constraint

 



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6 COMMENTS

  1. THERE IS A VERY LOGICAL REASON THAT THE MAJORITY OF NEW CORVETTES ARE BEING SOLD WITH THEIR 3LT INTERIORS – AS EXPLAINED OVER AND OVER HERE AND OTHER LOCATIONS, THE ADJUSTED DEALER MARKUP CAN BE JUSTIFIED BY THE GREEDY OLD CHEVY DEALER BASTARDS ADDING 20,000 TO 30,000 OR MORE DOLLARS TO THE MSRP OF THE ORDERED CORVETTE WITH 3LT TO SIT IN THEIR SHOWROOM WAITING FOR SOME IDIOT TO COME IN WITH MORE MONEY THAN BRAINS.

    AS I DOCUMENTED EARLIER, OUR LOCAL CHEVY BANDIT, VAN CHEVROLET IN SCOTTSDALE HAS ALL 3LT EQUIPPED COUPES AND CONVERTIBLES WITH AN ADDED $30,000 TO THEIR MSRP WITHIN THE CORPORATE CHEVROLET BUILD AND LOCATE PAGES FOR ARIZONA.

    SO THESE DISHONEST AND CORRUPT CHEVY DEALERS WILL MAX OUT THE CORVETTE OPTIONS TO JUSTIFY THIS ADM OF $20,000 OR MORE FOR SELLING TO SOMEBODY THAT DOES NO RESEARCH ON WHERE TO BUY A NEW CORVETTE FROM A HONEST, RESPECTED DEALER LIKE OUR TOP 5 FAVORITES.

    PERHAPS, SOMEONE FROM CHEVROLET SHOULD ASK “WHERE ARE ALL THE BASE CORVETTE COUPES WITH 1LT BEING SOLD” I WOULD SUGGEST ONLY AT DEALERS THAT DO NOT USE THEFT AS A WAY TO INCREASE PROFITS FROM CORVETTES.

    THANKS FOR LISTENING – GO CORVETTES ALL THE TIME BUT NO ELECTRICS, PLEASE!

  3. If you are going to wait a year or more for a chance to order a new C8 and if you are getting up in the year’s you might as well go for it and get the 3LT and load it up! You only have on life to live!

  4. If someone is willing to pay $20 or 30k over MSRP then why not add the 3lt package. GM is raking in the fools money. Depreciation will kick in one day unless the Fed keeps printing currency and Bitcoin doesn’t crash.

  6. I wonder if many of them are ordered that way or that GM is just producing many more of this version at the factory. Creates a “take it or leave it” effect due to the high demand.

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