AutoTrader Report Shows C8 Corvette Stingray Consistently Selling Above MSRP

It’s no surprise that the highly acclaimed C8 Corvette continues to rank among the most popular new vehicles in the United States.

The latest proof comes courtesy of Autotrader, which just named its Toughest Twenty: 20 new vehicles selling above full retail price. Making the list at No. 15 is the eighth-generation Corvette Stingray, which is selling for 102 percent of MSRP.

Fortunately for those who seek out Chevy dealers like those on this website, new Corvette owners can find a car at 100 percent of MSRP, still more than buyers really want to pay, especially those of us who can recall the days not so long ago when new C7s was being offered thousands of dollars below sticker price.

In a nutshell, though, it’s the old law of supply and demand. The new mid-engine Corvette has taken the nation by storm, and that popularity – coupled with production delays caused by union shutdown and parts shortages amid the COVID-19 pandemic – has created the perfect storm to create high prices for the Stingray.

Of course, Corvette shoppers aren’t the only ones facing sticker shock. Leading the way on the Toughest Twenty list are the Mercedes-Benz G-Class luxury SUV with an average transaction price of 118 percent of MSRP and two Kias, the mid-size SUV Telluride at 108 percent of MSRP and the Carnival minivan at 107 percent of MSRP.

“Many car shoppers are in for a surprise right now – if they can find the model they are looking for at the dealership, they may have to pay more for it than expected,” said Brian Moody, executive editor for Autotrader. “In these unusual times, Autotrader’s consistent advice for deal-hunting car shoppers is to look for a sedan, hatchback or wagon. On the flip side, SUVs, trucks and even minivans are very popular right now, and they are in low supply. Chances are high that shoppers will have to pay more for the exact vehicle they want.”

Other GM products remain hot as well, with the Cadillac Escalade luxury SUV coming in at No. 8 at 104 percent of MSRP, GMC Yukon XL at No. 19 at 101 percent, and Chevy Bolt EUV at No. 20 at 100.5 percent.

Autotrader created the Toughest Twenty list by looking at Average Transaction Prices to measure the pricing increases. ATP is a gauge of the selling price in a deal versus the Manufacturer’s Suggest Retail Price (MSRP).

The high prices haven’t hurt Corvette sales, which are up 224.15 percent from second quarter 2020 to the same quarter 2021 and 132.23 percent year to year, climbing to 14,582 cars in 2021 from 6,279 during the same period in 2020.

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