[PICS] The Corvette Team Announces No Price Increases for 2021 Corvettes at the NCM Virtual Bash

The Corvette Team with Corvette Chief Engineer Tadge Juechter and Corvette Product Manager Harlan Charles came together via the Virtual NCM Bash this afternoon to give us an update on what’s new with the Chevrolet Corvette. Exterior Design Manager Kirk Bennion was also expected but was unable to join the conversation. Once again, we cannot share the video as the NCM wants to keep the exclusive on it, but we are able to show the important slides as they were presented.

The NCM Bash is an annual rite of spring that the Corvette Team loves to participate in as it’s a great opportunity to hear directly from customers. They were especially disappointed that they couldn’t be here in person this year as many customers with their new C8s would have been in attendance and it’s an experience that they will definitely miss.

The annual “What’s New with Corvette” seminar usually takes a look in the past before going to the future, but we are going to skip over some of that for now and jump into the stats and the latest news for the 2021 Corvettes.

2020 Corvette Information

For the 2020 Corvettes, the team shares with us that they have a total of 20,181 orders through May 1st and the stats look at both completed cars and those orders in the order bank waiting for production. Although sales have slowed during the pandemic, the Chevrolet Corvette still leads the Luxury sports car segment and Harlan says once production and sales restarts, those sales numbers will be even more dramatic. Also included here are the slides for Exterior Colors as well as Option Penetrations.

The Corvette Team also shared the new Genuine Corvette Accessories coming to the 2020 model that includes the cargo liners and floor liners featuring the Corvette Racing “Jake” logo. The prices for those are $135 for the Cargo Liner and $195 for the floor mats. Tadge says they are great as they fit perfectly in the car and with the floor mats, you just pull them out and hose them off to get them clean. The Team also shared photos of the new C8.R rendered car cover which is priced at $1,195. During the Q&A, it was confirmed that it will come in the Yellow #3 configuration first, but Silver could possibly be added later based on demand.

With the production of the 2020 Corvettes restarting this week, the Corvette Team is acting like this is a new start or a new relaunch for the model. To try to get as many of those previous orders completed, the team has pushed back the 2021 model year rollover until later in the fall. Although they don’t talk dates, we know from the previous dealer communications that the 2020s will end at the end of October. Tadge says they made a promise to customers and are trying to deliver as many 2020 Corvettes as possible.

What’s New with 2021 Corvettes

The news for the 2021 Corvettes was so big that we put it in the title of this post. The Corvette Team has confirmed that the 2021 models base prices will see no price increases from the 2020 model year which starts with the MSRP of $59,995 for the 1LT Stingray Coupe. “We want to do the right thing by our customers,” says Tadge but he does say there may be some pricing changes in some of the other options. This is a fantastic move by the company which, as Tadge has acknowledged, is used to raising prices of new Corvettes in the second year of production when the cars are still hot. I know a lot of people who are going to appreciate this news!

Harlan and Tadge shared some of the new content fo the 2021 model year that includes the Magnetic Ride Control being available as a standalone option (FE2). The team is also introducing two new colors that we discussed earlier this year. Blade Silver, which Harlan says has been on the car since the 2009 model year will be replaced with the new Silver Flare. Tadge describes the color as “liquid metal” and the rendering appears to be an apt description. The other new exterior color is Red Mist Metallic which replaces Long Beach Red. This color was described as a completely new kind of red and Tadge again says it looks like it “glows”. He was so much impressed with the color that he said it has been ordered for the 2021 pre-production model that he will drive once ready.

There will be some additional content coming to the 2021 models which will most likely be discussed later in July when ordering is expected to open for the 2021 model year Corvettes. During the Q&A session, someone asked about “Jake Racing Stripes” and Harlan indicated that its something being worked on now.

After a brief Question and Answer Session, Tadge and Harlan signed off. Although this Virtual NCM Bash was informative and interesting, there is no substitution for being there in person. Although this wasn’t the easiest venue for the team to provide these updates, they made the best of it and we appreciate their efforts as well as the staff of the National Corvette Museum to bring us this great news!

Source:
National Corvette Museum

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