Callaway Teams Up with Boston Engineering to Develop IoT Technology


Callaway Teams Up with Boston Engineering to Develop IoT Technology

The buzz word these days is the IoT, or the Internet of Things. We’ve usually heard it in reference to connecting all your appliances together at home, but now Callaway Cars has taken the IoT to a whole new level in the automotive performance world.

The legendary tuner has teamed up with Boston Engineering on the new system, which gathers and analyzes data while the Callaway Corvette Z06 SC757 is actually on the road.

“Our engineers approach vehicle systems and components without compromise, and we’ve been able to develop products that produce stunning power,” said Reeves Callaway, founder of Callaway Cars. “Working with IoT technology to capture and analyze data quickly can give us another highly effective method to evaluate our products’ performance.”


The ThingWorx IoT platform uses sensors on the car to collect data like speed, engine RPM, air intake temperature, and air outlet temperature, which is then transmitted to the ThingWorx cloud wirelessly and securely so that Callaway engineers can look at the information and make real-time decisions that would improve performance even better.

Of course, it’s hard to imagine Callaway cars getting much faster since the Callaway Z06 already uses its 757 horsepower and 777 lb-ft of torque to cover 0 to 60 in just 2.8 seconds and the quarter mile in 10.5 seconds at 131 mph. The Callaway system uses its three-element TripleCooled intercooler system to eliminate heat-soak problems of other superchargers.

Callaway is also gauging dealer and customer interest in accessing their Callaway car performance information through the IoT system.

“Callaway Cars exemplifies how an innovative manufacturer can use IoT to enhance R&D and to introduce new products for added business value,” said Bob Treiber, president and co-founder of Boston Engineering. “We provide powerful IoT capabilities by combining best-in-class technology from partners PTC and ThingWorx with two decades of product engineering consulting experience.”

Callaway Teams Up with Boston Engineering to Develop IoT Technology

Callaway Cars / Facebook

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