If you watched the Rolex 24 Hours of Daytona, you would have seen this new :60 second commercial from Chevrolet for the 2014 Corvette Stingray. Called “Machine”, the Stingray is shown racing around a track with a helmeted driver.
Most Corvette enthusiasts were in love in 1968 with the all new third generation Corvette, which wore a completely new body style based on Larry Shinodas Mako Shark II concept car. One of the new design features which created considerable excitement was the introduction of T-tops. The 1968 Chevrolet Corvette was the very first American production car to offer this innovative roof style and several buyers thought that it offered the best of both the hardtop and convertible.
It’s no secret that 2013 is a critical year for Chevrolet. After all, the company is launching 13 new or redesigned vehicles this year, including some of its most popular models like the Corvette Stingray sports car, the Silverado full-sized pickup truck, and the Impala large sedan.
Naturally such a big change in the company’s lineup means marketing… and lots of it.
Check out Manchester United’s latest signing – the 2014 Corvette Stingray. The photo of the new signage on Old Trafford Stadium was tweeted by Chevrolet FC over the weekend. This signage is part of Chevrolet’s multi-year advertising sponsorship with the soccer team.
There’s a lot of activity happening in the Corvette world south of the border.
Here is a :60 second television commercial that (we believe) is running in Mexico to support the new Chevrolet Performance Stores which will sell the Corvette ZR1 and Grand Sport models. Chevrolet Mexico made the announcement last week that four of these Performance Stores will open starting this month to allow buyers to see the features and options available on new Corvettes as well as configure their own personal order.