Corvette enthusiasts are smiling to beat the band about Chevrolet’s decision to keep the price of the exciting new 2014 Stingray basically the same as the C6 it’s replacing.
But some experts believe buyers won’t be as happy when they get ready to buy from some of the exclusive group of just 900 dealers chosen to sell the Stingray.
Steve Hurley, who had the lucky foresight to call his dealership Stingray Chevrolet in Plant City, Fla., predicts some dealers may try to get $5,000 to $10,000 more than the sticker price since the vehicle is expected to be red-hot when it goes on sale later this year.
Hurley won’t be one of those dealers. He says his dealership will sell its Corvettes at MSRP.
Another prominent Chevy dealer, Harry Criswell of Criswell Corvette in Gaithersburg, Md., agrees with Hurley, saying that he’s already accepted $5,000 deposits on about 150 Stingrays that will go out his door at sticker.
Criswell says he has given in to the temptation and priced above MSRP on popular vehicles in the past, but he says it’s just not worth the ill will it creates with customers, especially Corvette buyers who usually have another car for daily use and are more likely to return for service.
Price gouging just “creates too much controversy,” Criswell told Mike Colias, who covers GM for Automotive News. “And consumers are so smart today, they’ll be blogging and tweeting about what a jerk you are before they even drive off the lot.”