On Wednesday afternoon at the 2013 New York Auto Show, Chevrolet held its press conference to show off its new performance car lineup. As the crowd of journalists crowded into the North Hall of the Javits Center, we figured something special was in progress when Chevy reps started handing out ear plugs.
The presentation got started with a very loud video showing highlights of Chevrolet racing on the bowtie jumbo-tron. With the 2014 Chevrolet Corvette Stingray Coupe positioned in the middle of the stage under the bowtie, GM’s North American President Mark Reuss addressed the crowd.
During the last year, Chevrolet was the winningest brand in motorsports and the best selling performance brand in the showrooms of America. This year, Chevrolet Motorsports kicked off the racing season by winning the first races in NASCAR, Indy Car and the American Le mans series.
Reuss talked about the recent product introductions including the Silverado, the 2014 Corvette Stingray Coupe and the Chevrolet SS performance sedan. The Chevy SS Sedan took the stage on the left and then the new Chevrolet Corvette Stingray Convertible drove onto the stage and took its place on the right next to the Stingray Coupe.
Although this was the Corvette Stingray Convertible’s first appearance in the USA, the day clearly belonged to Camaro which first showed off the SS with its newly refreshed front and rear fascias as well as a hood with a functional vent similar to that on the Stingray. But more was in store for those in attendance and watching the live feed.
After the Red Camaro SS took its place by the SS Sedan, Reuss stated “Simply put, no other brand can match this performance lineup. If you’re looking for a world class two-seat sports car, a powerful V8 sports sedan and a 2+2 pony car, well Chevrolet has them all. For any other brand that may be enough. More than enough. But we’re Chevrolet and we’ve got something very, very special to show you right now.”
The jumbo-tron then showed clips of a new Camaro and then the flat-white Camaro Z/28 rolled onto the stage with great fanfare and applause from the Camaro enthusiasts that were invited to the press conference.
Check out the replay of the Chevrolet press conference from the New York Auto Show:
Chevrolet on YouTube
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