Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
The Detroit Bureau goes on to say that during the halftime show which will feature R&B recording artist Beyonce, the newly revealed 2014 C7 Corvette will be parked on the 50 yard line with Beyonce receiving the keys to the car as a gift at the conclusion of the show.
It’s not the first time that Chevy has given Corvettes to stars in exchange for marketing fireworks, and product placement during sporting events is something the General is quite good at.
When the first Corvettes arrived on the scene in 1953, many were reserved for Hollywood stars like John Wayne. And as far as product placement, General Motors has even parked its vehicles on the field during the opening ceremonies at the Olympics, the conclusion of previous World Series and Super Bowls, as well as the occasional Detroit Tigers game.
TDB says that a “well-placed insider” has told them that GM is hand-building a one-off version of the C7 Corvette for Mrs. Jay-Z, who by the way just learned to drive two years ago.
It’s an interesting concept and I can already imagine what our twitter feed will look like at the moment the C7 Corvette takes the field.
Sure, the story has some holes. We know from our own “well-placed insiders” that the Corvette Assembly Plant in Bowling Green can build C7s on the assembly line so there is no reason to hand build a “one-off” version. Then there is the NFL and CBS which I am sure loves to trade revenue for corporate product placement during one of the biggest events of the year.
Don’t get us wrong. I can watch Beyonce stop, drop and shake just like any other red-blooded male and the fact that she might just shake that booty on the new Corvette is somewhat intriguing. However, if Beyonce (who can buy just about any damn thing she wants on the planet) gets to keep the C7 Corvette months before retail versions are available for the true enthusiasts of the car, well, I might just take my bat and ball and go home.
Click here to read the entire report from The Detroit Bureau.
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