Corvette Wins Strategic Vision Total Value Award

Corvette Wins Strategic Vision Total Value Award

The Corvette team will need to make a little more room on the mantle for yet another award. Strategic Vision announced last week their list of winners for their 2011 Total Value Awards. The C6 Corvette Coupe took home top honors in the Premium Coupe segment beating out another CorvetteBlogger favorite, the Cadillac CTS Coupe.

The Strategic Value award takes into account explicit owner statements on 442 vehicle attributes. It also looks at factors such as warranty, technical innovation, standard equipment, fuel economy, and others. Each category is given a weighted value.

According to Chris Chaney, Strategic Vision’s Vice President and head of Automotive Research, “Our study is the most comprehensive in the industry. In addition to vehicle perceptions, we know what political party the owner claims, their personal media habits and hobbies, as well as what ethnicity they claim —all self-reported and not using any multifarious appended algorithms or systems.”

Chaney adds to the Total Value results, “An important ‘time marker’ in this year’s study is that for the first time in over ten years American manufacturers lead the number of Total Value winners with eleven segment leaders. This is an important milestone toward the ‘domestic comeback.’”

The Corvette Coupe was top dog in the the Premium Coupe category. Reviewers cited Innovation and Fuel Economy as key factors with the Corvette as well as GM’s other top performers the Chevy Volt, Cadillac CTS, and GMC Yukon.

When the dust settled the C6 accumulated a total of 812 points besting the CTS by 2 points. The BMW 1 Series Coupe came home 3rd with 793 points. The average score in the Premium Coupe category was 785.

Strategic Vision

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