LA Auto Show: A Flying Corvette

LA Auto Show: A Flying Corvette

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From the Straightline Blog: Sometimes it pays to look up at the LA Auto Show. Aside from its several Corvettes displayed on the ground, GM hung one from the rafters to promote its new 100,000 mile warranty. “Well that’s one way to keep somebody from stealing the shift knob,” said one auto show veteran.

Marketing types love to talk about synergy. I thought this promo tied in nicely with GM’s recent commercial promoting the 100,000 mile warranty by having their cars, trucks and SUV rise from the crowded streets. Source: Straightline Blog
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Senior Editor and founder of "Corvette: Sales, News & Lifestyle". I drive my dad's 1966 Corvette Sting Ray Convertible and call the Corvette Museum home.


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