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LA Auto Show: A Flying Corvette

by Keith Cornett on November 30, 2006

From the Straightline Blog: Sometimes it pays to look up at the LA Auto Show. Aside from its several Corvettes displayed on the ground, GM hung one from the rafters to promote its new 100,000 mile warranty. “Well that’s one way to keep somebody from stealing the shift knob,” said one auto show veteran.

Marketing types love to talk about synergy. I thought this promo tied in nicely with GM’s recent commercial promoting the 100,000 mile warranty by having their cars, trucks and SUV rise from the crowded streets. Source: Edmunds.com Straightline Blog
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