Chevy could soon be trying to fill a niche in the brake rotor market, according to the website motor1.com.
They say the GM division has filed a patent for branded brake rotors that would have Chevy’s Bowtie logo cut into the surface of the rotor – something that is not available on the market now.
If you’re worried that the decorative cutout would lessen the performance of the brake rotor or take a bigger chunk out of your wallet, don’t be concerned, at least according to the patent filing.
Chevy seems to be trying to convince owners to use brake rotors actually made by the company instead of resorting to aftermarket, non-bowtie brands.
The new strategy would allow enthusiasts to tell at a glance who’s getting their rotors from Chevy and who are using those “bargain” brands obtained online.
“When a wear item like this is branded you’re more likely to go to a dealership for service meaning a long term revenue source for Chevy,” motor1 says.
So would something like this make a difference for you? For us, the final decision would likely depend on any significant difference in the cost of Chevy vs. off-brand rotors.