When the doors opened to the 2015 North American International Auto Show in Detroit last week, visitors to the Chevrolet area were greeted with an all new display featuring six 20 foot tall transparent screens that told the stories about the cars, trucks and crossovers through video and coordinated LED lighting and music.
The Chevrolet display features a “Main Street” where you’ll find the latest from Chevrolet – the 2015 Corvette Z06, Chevrolet Trax and the 2015 Motor Trend Truck of the Year, the Chevrolet Colorado. Main Street will lead visitors to the Chevrolet Theater which features a massive high resolution screen that is 73 feet long and 20 feet tall. That’s where Chevrolet is featuring the newly redesigned 2016 Chevrolet Volt.
“We’ve reimagined the auto show by putting the show back at the center with state-of-the-art technology,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “The display is designed to connect with attendees and show how the brand continues to Find New Roads.”
To really capture the feel of the interactive display for 2015, Chevrolet turns to another new emerging technology – video drones – to give viewers an unrivaled look at the automotive products on display in Detroit.
Of course, a drone is great for capturing footage but not so great at reciting product information to the masses of visitors that will walk through the display which is now open to the public. Chevrolet still employs product specialists who recite the vehicles top selling points and one of the Corvette specialists we met two year ago at the 1.13.13 launch of the Corvette Stingray was Lady Stingray (on the right) who will be joined by two other product specialists to talk about the 2015 Corvette models.
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