January 2012 Corvette Sales

By
Keith Cornett
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January 2012 Corvette Sales

General Motors issued their sales report and if you haven’t heard the news, it was a pretty dismal month for sales across the board for GM brands. While overall Chevy sales were down only -1.2%, sales of the Corvette dropped nearly -13% to 629 for the month, a number we haven’t seen since February 2010.

Over the last few years, a January drop in sales has been the norm. In fact, from looking at our chart below, every single January has seen a drop in sales compared to the previous year’s December sales figure.

What we do know is that there were some pretty good incentives that went away on January 2nd and that may have contributed to the larger than expected decline. Another factor is that production at the plant dropped off as well, from 1,011 Corvettes made in December 2011 to only 793 in January. With the plant canceling many of the tours during the month and production levels down, we know that many Corvette owners will be taking delivery of their new Corvettes this month instead of last month.

As far as incentives go, Corvette buyers can get a $1,500 dealer cash rebate or you can finance for 60 months at 3.9% APR or 4.9% APR for 72 months. Chevrolet is still running the $2,000 non-GM lease conquest rebate and there is a $1,000 Owner Loyalty Rebate if the household already owns or leases a 1999 or newer GM product. The loyalty rebate cannot be combined with the lease conquest.


Corvette Delivery Statistics for January 2012
Month Calendar Year-to-Date
Month 2012 2011 % Change Months 2012 2011 % Change
Jan 629 721 -12.8% Jan-Jan 629 721 -12.8%

Archived Monthly Corvette Delivery Statistics
Year Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Total
2012 629                        
2011 721 955 1,163 1,454 1,304 1,299 1,291 936 1,147 946 910 1,038 13,164
2010 854 624 955 1,089 1,428 1,405 1,199 1,135 1,109 1,011 836 979 12,624
2009 842 1,027 1,183 1,407 1,643 1,396 966 746 1,585 1,154 952 1,033 13,934
2008 2,015 2,071 2,692 3,190 2,904 2,082 1,870 4,242 2,318 1,170 1,093 1,324 26,971
2007 2,234 2,784 3,158 3,227 3,300 2,377 2,377 2,877 2,837 2,484 2,438 2,914 33,685
2006 2,579 3,058 3,655 3,516 3,317 2,938 2,794 2,990 3,056 2,761 2,773 3,081 36,518


Bowling Green Production:

  • 2012 Model Year Production in January 2012: 793
  • 2012 Model Year To Date Through January 2012: 7,791
  • 2012 Calendar Year to Date through January 2012: 793


Our monthly GM sales reports are sponsored by Kerbeck Corvette in Atlantic City, NJ. If you’re interested in a new 2012 Corvette, talk to one of Kerbeck’s Corvette Specialists about a custom order to meet your specifications. Visit Kerbeck Corvette on the web at www.kerbeck.com or call Dave Salvatore at 877-537-2325.


Source:
GM.com

Related:
December 2011 Corvett Sales
November 2011 Corvette Sales
October 2011 Corvette Sales

 



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