Looking for a cool way to help introduce the new 2015 Corvette Z06 Convertible, Chevrolet turned to three college student photographers from the New York area and gave them the opportunity to shoot the new drop-top supercar before its reveal. Now Chevrolet wants your help by voting for the student who best captured the Z06 Convertible and will reward the winner who ges the most votes with $5,000.
“The students had a challenging assignment because the work I see being done on a daily basis by our Design team is so good,” said Ed Welburn, vice president for GM Global Design. “So for the students to go into this area was obviously going to be tough by comparison – but they came through. Even more, in some cases the students came up with lighting techniques and angles we have not seen before.”
Here are three student photographers and the four photos from each of them. You can enlarge each image by clicking on it. Visit Chevrolet’s Corvette Facebook Page to cast your vote for your favorite gallery of photos:
Mike Finkelstein, 23, Pratt Institute
Finkelstein is graduating this spring from Pratt Institute with a degree in fine art photography. For the Z06 shoot, Finkelstein chose traditional techniques to bring an innovative, new look to the car.
“Mike took a risk in shooting on film in today’s world of digital photography, but it paid off. The result is a unique set of shots that have history to them, just like the Corvette itself. Mike’s shots are highly emotional images where the vehicle looks alive,” said Stephen Gray, creative manager, GM North America Design.
Nico Sforza, 22, School of Visual Arts
Sforza is attending the School of Visual Arts in New York, studying still-life photography. His concept for this shoot was to portray the birth of a new car, driving out of a ray of light.
“Nico creatively used negative space and shadows to dramatically lead the viewer’s eye in his images. His choice to light the opposite side of the hood is unexpected, but it works well and gives the car character. All of his shots really portray the Z06 as a supercar,” said Gray.
Dan Wang, 22, Rochester Institute of Technology
Wang is a senior at the Rochester Institute of Technology studying advertising photography. Wang’s goal with his Z06 photos was to portray how the vehicle would look on the road by creating images that were aesthetically lifelike.
“Dan adds drama to his photos by using strong angles and playing up features such as the aggressive side vents. Background elements, like his use of the smoke machine, help create a full scene – the car looks like it is sitting in my garage, ready to go,” said Gray.
To vote for your favorite photographer, visit the Corvette Facebook Page. Voting is open through Tuesday, April 23, 2014 and the winner will be announced on Wedensday, April 24th. The student galleries will be on display at the New York Auto Show which runs April 18-27th.