With Chevrolet joining the ranks of advertisers seeking independent filmmaker submissions for a Super Bowl commercial, it’s only fitting that our friends from Michael Brown Productions, creators of “The Quest” documentary, submitted two commercials for the competition. Featuring two Corvettes at opposite ends of the performance spectrum, the commercials made it through Round 1 but were eventually cut from consideration. As the two commercials were done totally with “tongue firmly planted in cheek”, Michael has released them for your viewing pleasure.
The Black Corvettes featured in the spots are owned by Michael Brown and they are a black 1954 roadster and his newest, the 2012 Corvette ZR1 Centennial Edition (wearing VIN #100 no less!). Michael and his crew trailered the Corvettes 300 miles to the Texas panhandle where both commercials were shot.
The first commerical is called “It Takes a Chevy…” and it opens on a cowboy who is clearly frustrated about something, though immediately, we’re not sure what. We soon see that he’s in a rural setting and leaning against a 2012 Centennial Edition Corvette, Chevrolet’s newest, fastest and most sophisticated Corvette ever. Why is the cowboy frustrated about that? Has it broken down? Has he had a flat? No, there’s nothing wrong with the car. To see why our cowboy is so frustrated, watch the video:
In the second commercial, Michael and his crew set up at a classic 1930s art deco gas station along the famous Route 66 highway. Though all the lights are on, the station appears deserted. Momentarily, we learn that the attendant inside has fallen asleep, but he’s awakened when a mysterious driverless 1954 Chevrolet Corvette rolls across the driveway bell. Soon, he’s amazed to see the car being gassed up and started without help from any human. In an instant, the old Corvette is transformed into Chevrolet’s newest and fastest Corvette ever, the 2012 Centennial Edition ZR1.
If these two Corvette commercials failed to make it to the final round, that should tell you that the competition is indeed serious. You can see many of the submissions on ChevroletRoute66.msn.com and you’ll be able to watch the winning commercial during Super Bowl LVI on Sunday, February 5, 2012.
Michael Brown Productions