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Corvette Ad Watch: 1958 Corvette Dealer Poster

by Keith Cornett on June 6, 2010

Corvette Ad Watch: 1958 Corvette Dealer Poster

NEW… AND INSPIRED!
CORVETTE BY CHEVROLET
AMERICA’S ONLY TRUE SPORTS CAR

In 1958, every Chevrolet dealer in the country received one of these Corvette posters. Chevy ad man Jim Bernardin tells of using the Myron Scott photo and adding the blue racing stripes to give it sports car racing feel.

As Jim Bernardin tells the story:

The photograph came from the GM files that were managed by a man named Myron Scott. The budget to produce the poster was so small that I couldn’t take a new photo. There were not a lot of pictures available and I used this one for the poster and also for the cover of the third issue of the Corvette News. Not the greatest but OK. The lettering for the word Corvette is the same as on the direct mail piece shown nearby. I tried to make the poster look a little like a sports car racing poster. If you have one of these you have a very expensive and very collectable piece of Corvette memorabilia.

Click here to view the high res version.

Although this ad and the 1958 Corvette predate Corvette’s first visit to Le Mans by a couple years, the strong racing vibe from the twin blue stripes tell me its appropriate to post this week.


Source:
Jim Bernardin’s Old Chevy Ads

Related:
Corvette Ad Watch: The 1980 Corvette
Corvette Ad Watch: 1961 Corvette Catalog Shoot

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