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With the arrival of the new mid-engine C8 Corvette, Chevrolet has been able to attract buyers who are younger, wealthier, and more diverse.

The Corvette’s New Kind of Owner is Exactly What Chevrolet Needed

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With the arrival of the new mid-engine C8 Corvette, Chevrolet has been able to attract buyers who are younger, wealthier, and more diverse.
Chevrolet Seeing Twice As Many Gen X Buyers with the New C8 Corvette

Chevrolet Seeing Twice As Many Gen X Buyers With The New C8 Corvette

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General Motors VP Steve Hill says the new C8 Corvette has been a hit with Gen X buyers as C8 Corvette sales have doubled among the demographic compared to the previous C7 generation.
Chevrolet to Customers: If You Don't Love It, Return It

Chevrolet to Customers: If You Don’t Love It, Return It

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We can't imagine that many owners would be disappointed in their decision to purchase a new Corvette, but sometimes it happens. The good...