[VIDEO] Fred’s Full Throttle on Navigating the C8 Corvette Z06 Pricing Controversy

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Keith Cornett
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[VIDEO] Fred's Full Throttle on Navigating the C8 Corvette Z06 Pricing Controversy


It’s been a hard couple of weeks for many enthusiasts with the release of the Z06’s MSRP which starts at $106,395 and only goes up from there. Many are feeling priced out a car that once upon a time they thought they could afford, and there has even been talk of GM’s betrayal to the idea that the Corvette remains the everyman’s sports car.

It’s somewhat amazing how people seem to forget that dynamic pricing has always been at play when it comes to the pricing of Corvette’s performance models over the base models. The simple rule is the higher and more exotic the Corvette’s powerplant, the more it costs. The ZL1, ZR1, and ZR2 from the seventies were priced substantially higher than the base models, and when the ZR-1 came back in 1990, the LT5 option was double the base models price alone. The C6 ZR1 was developed specifically based on the car having a $100,000 price tag.

When the pricing for the Z06 was released two weeks ago, we think everyone was sort of shell-shocked with the sticker price, but now there has been ample time to think about it and Fred from

From Fred’s Full Throttle suggests that there was simply no easy way for GM to announce this pricing:

I think the pricing announcement could have been handled better, but at the end of the day there is no way for them to have raised the price without people getting upset. Simple as that. No matter how much planning, explanation, and communication they could have done though, it wouldn’t have ever been enough.”

We couldn’t agree more. Looking at the higher costs for materials, fuel, shipping, alone is causing prices everywhere to rise, but then when you account for the 10% inflation year over year and it’s understandable why this new Corvette will be starting at six figures.

Fred discusses the lead-up to the pricing and then the aftermath, but he also looks at exactly what a Z06 buyer is getting for the money, and again we think there are many that are only focused on the price and not the value proposition with what you are getting for that extra $40,000. As he runs through the bullet points, it sort of puts things back into perspective.

There’s a lot of good discussion here incluing why the Z06s lists aren’t yet declining. If you’re interested, watch the video as Fred helps Z06 buyers navigate the pricing controversy surrounding America’s newsest sportscar:

From Fred’s Full Throttle via YouTube:

What is UP YouTube? Welcome to Fred’s Full Throttle! Due to very high demand, this is the next in a series of videos I have planned about the C8 Z06 pricing. In today’s video specifically, I want to talk through a few things. There’ve been several questions or statements I’ve seen in the comments, in the forums, and on Facebook, which I’d like to answer or address. I also want to share a few more of my thoughts/opinions about the pricing situation and the Z06.


Source:
Fred’s Full Throttle

Related:
Chevy Drops the Hammer on Z06 Flippers by Limiting Z06 Warranty Transfers
Preliminary 2023 Corvette Z06 Orders Can Now Be Submitted
Historical Corvette Z06 Pricing Comparisons

 



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4 COMMENTS

  1. I own a 2020 C8, Z51 and was seriously thinking of getting on the list for a new ZO6. I do not track my car, I just enjoy driving it, many miles of Smiles 😁 Thinking about everything that’s going into the new ZO6 and thinking this car is going to go over $100K before I start adding all the options I want and already have in my 2020 C8. Some estimates just looked out of my price range. I already thought a loaded ZO6 would be around $145k to $150k. Now the cat is out of the bag and I am perfectly Happy with my C8 just the way it is. No more 1.5 years (or more) waiting like I did for mine and my C8 is paid for. No ZO6 for me, even though I would like to own one, this not the time. My 2 Cents. Thanx for the video 👍👍

  2. Not that it’s much help on MSRP but today GM (I’m told) announced that to prevent or slow ‘flippers’ buyer will have to sign an agreement that if they sell the car within 12 months of buying the warranty won’t pass to the new owner. This will stop a lot of these ridiculous markups by the dealers and shorten the waitlist bc flippers will have to find a new way to steal.
    Now to control the dealers stealing, possible inflation will help some and pressure from buyers saying no to add-on dollars. We all need to do our part in keeping the vett a average mans sports car. (sorta average man)

  3. A survey has shown that the order list has dropped more then 50% for those who stated that it was out of their budget. I could see that plus the sales tax really hits you. Fred did mentioned that GM spent a lot of money on design. The design is the same as the basic Stingray just added cosmetics and engine you’re paying for. Customers don’t feel that the cost with worth that much. Yes, don’t buy it! We are talking about customers who thought they could afford one but now No. We realize the economy is up, it is just annoying.
    When will GM come out with a Z06 build with the pricing at the end. Would be nice as my 2021 C8 was built that way.

  4. A used C7 Z06 is a bargain at half the price. Looks like many C8 owners may end up keeping their car. I believe that the C8Z pricing will help keep C8 and C7 pricing up for a couple of years. My Chevy dealership keeps bugging me about trading my GS and has upped the trade in price twice. Keeping my front engine M7 and will be adding a vintage C3

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