Marking up Corvettes is nothing new.
If you were around in 1978, you no doubt remember how asking prices of the Corvette Indy Pace Car soared to astronomical levels after being spotlighted in the infamous “Wall Street Journal” article.
We’re not sure how many of them ever sold at those ridiculous prices that reportedly reached as high as $75,000.
Now comes word of the latest example of poor public relations skills by a car dealer. It has been reported that a Northern California dealer is allegedly asking for some poor sucker to pay a $50,000 “market adjustment” to buy their 2015 Corvette Z06 that stickers for just $93,965.
We couldn’t find a price on John L. Sullivan Chevrolet’s website to confirm that “adjustment,” but we’re of the opinion that it doesn’t really matter that they ask for that much extra. Might as well ask for $300,000 because they’re as likely to get that as they are $143,965.
Sure, the Z06 is a whale of a car…for the MSRP, but we’re not sure anyone would lust after one badly enough to pay $50,000 extra when there are plenty of dealers across the country willing to sell them at sticker price.
Photo Credit: BoostAddict.com
We’d like to point out that there’s nothing illegal with Sullivan Chevrolet asking any price it wants for one of its vehicles, a point confirmed by GM spokesman
“For the Corvette Z06, Chevrolet has established a Manufacturer’s Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer,” Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership.
As the old saying goes, asking and getting are two different things.
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