[VIDEO] GM’s Kirk Bennion and the Five Goals for Designing the New C7 Corvette Stingray


[VIDEO] GM's Kirk Bennion and the Five Goals for Designing the New C7 Corvette Stingray

Corvette exterior design manager Kirk Bennion has been working with in the Corvette design studio since 1986. He recently spoke with Faces of GM about the new 2014 Corvette Stingray and the five goals the design team had when creating the next generation sports car.

According to Kirk, those five goals were:

  • Change the Upper (top of the car) and give it something new, different and compelling.
  • Give the front a more serious look. Not angry, but serious.
  • Side coves to be more expressive, more bold.
  • Being a new generation, we wanted a new type of sculpture you haven’t seen before.
  • The rear must be a game changer with its unique light signature to show off the LED technology.

Kirk also talked about the new C7’s crossed flag design which is a very big deal because that design is everywhere – its on the apparel and its in all the advertising. “We wanted to give it a little more speed, its got a lot more ‘V’ to it, a lot more gesture, and we really think it typifies the performance of the car” says Bennion.

“In the design world we do a lot of iterations and we try a lot of different things, but what you’re absolutely pursuing is that right combination of surface and sculpture with the right amount of graphic and the right amount of detail”, Bennion said.

Faces of GM

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