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Ad Watch

[VIDEO] 2014 Corvette Stingray – Enemy of the Same

by Keith Cornett on February 6, 2013

[VIDEO] 2014 Corvette Stingray - Enemy of the Same

We saw this 30 second commercial last week just hours after Chevrolet uploaded it to their YouTube channel and it had garnered 300 views. If you follow us on social media, you would know that we tweeted and posted the video to our Facebook page. In nearly one week, the video has been watched over 2.6 million times. That’s an amazing amount of views that shows the interest and excitement in the new Corvette.

We were really hoping that its arrival on Thursday afternoon would mean that it was scheduled to air sometime during Sunday’s Super Bowl broadcast, but alas, that was not to be. And that’s a shame because showing a Corvette commercial during the Super Bowl would have conveyed a “new seriousness” from GM about how it markets its halo car.

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Corvette Ad Watch: The Genius of David E. Davis Jr

by Keith Cornett on March 30, 2011

Out-Of-This-World-Travel

David E. Davis, Jr. passed away this week at the age 80 years old. A former ad man for Chevrolet, he made his mark writing ad copy that told a story instead of focusing on the technical. After leaving Chevrolet, Davis went on to be a writer and later the editor for Car and Driver. He founded Automobile magazine in the mid-1980′s and was the editorial director of Motor Trend in early 2000′s. In 2006 he designed the internet magazine Winding Road and in 2009 was back at Car and Driver as a columnist.

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