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Corvette Wins Polk Award for Owner Loyalty

by Keith Cornett on January 17, 2007

2006 Corvette CoupeR.L. Polk and Co, the automotive industry’s guru for consumer loyalty information named the 2006 Corvette as the Premier Sports Car with the highest owner loyalty. Loyalty is determined when a household that owns a new vehicle purchases or leases another new vehicle of the same model or make. General Motors won the Overall Manufacturer award for the seventh consecutive year. Other GM cars to win their categories included the Chevrolet Impala and Tahoe, and the Saturn ION and Vue. For the 2006 model year, Corvette’s loyalty ranking was 27.0 where the average loyalty percentage for the Premier Sports Car category was 19.8.
Source:
R.L. Polk and Co. Related:
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